Continuing with its
mission to be the leading international premium accessory brand,
Furla launches its Spring Summer 2013 Collection at TFWA World
Exhibition (Bay Village, B15).
Underlying the collection
is a desire to create products with a strong Furla identity; lines
which bring to life a real brand experience – building a story
around an idea rather than simply offering groups of bags.
The inspiration for the
Spring Summer 2013 collection comes from Light and Nature. The way
that light shines through objects, through water, through leaves and
petals, creating outlines and shadows, muted colours, natural graphic
patterns and shapes. The colours of nature are very much the mood,
with a high emphasis on the use of green shades, such as olive, lime,
pistachio and emerald, along with other naturals, plus white and
off-white shades such as vanilla and marble. Animal prints are also
still in vogue, with a new leopard print, along with the use of high
colour such as papaya, ocean, turquoise and, fluorescents are never
far away, this season with a translucent look to reflect light
shining through.
As usual, innovative
shapes and textures make this a collection to remember!
Spring Summer 13 sees the
introduction of new seasonal lines, carry-over lines, a special
evening bag project and the incredibly successful Candy Collection.
From the collection a number of lines are being highlighted as of
particular relevance and interest to travel retail:
Best selling lines such as
Paper Moon, Tribe, Piper, and Candy will continue to be at the core
of the collection, along with new additions such as Olimpia, Venus,
Penelope and Sonia and restyled versions of Gemini and Diamante.
Olimpia
is the perfect complement to Paper Moon, embodying the idea of a
geometrical shopper combining classic construction with a
contemporary shape. Available in three sizes, the shopper comes in
croco-printed calf, cuoietto, college leather, saffiano leather or a
mix of leather with rubber inserts.
The Furla identity is reinforced
with a special lock. Typical travel retail prices are: €198 –
€310.
Penelope
is pure design: two
sizes of satchel with a clean, geometrical structure and innovative
look. The construction of the bag is innovative and super functional:
the top shoulder handle is fixed on the sides of the body of the bag
so that the flap will not raise and open up when unfastened. Ideal
for the daring woman, this fashionable line has an adjustable
shoulder strap and comes in nappa and cervo leather with luxury Toro
trim. Colours are onyx, onyx & translucent white or marble,
translucent white & onyx, ocean, marble & onyx and papaya,
marble and tan. Typical travel retail prices are: €360-€398.
Venus
is a new bauletto in
two sizes, conceived as a stiff shell protecting a soft soul.
This iconic line is modern and unique with contrasting colours on the
outer shell and the soft sides. In saffiano and nappa or Nabuck
python, cervo and nappa,
Venus is expected to be a strong line in travel retail. Colour
combinations include onyx and translucent white, ocean and marble,
light stone and marble. Typical travel retail prices are: €360
– €420.
Inspired by
Amalfi and Divina lines, Sonia offers the iconic Dome shape –
highly recognisable as Furla at it's most inspired. Sonia renews the
design with colour-blocking details on the top body of the bag,
additionally featuring a functional pocket. Offered in two materials:
Vit. St. cervo leather and coloured Pitone, Sonia is a truly trendy
and glamorous bag, for every day, special occasions or evening use.
Colour combinations include tan, marble & onyx; marble,
translucent white & onyx; papaya, marble and onyx, ocean blue,
marble & onyxl In Pitone, light beige, light-blue, marble and
onyx; light beige & tan; light beige, yellow, marble & onyx.
Typical travel retail prices are: €380 – €490.
Spring
Summer 2013 sees Candy
becoming a true collection in its own right. Trends are taken from
the main collection and reinterpreted in the fun and colourful Candy
way, introducing new materials including croc and python printed
leather, jeans and straw fabrics, and double leather trims.
Innovative new shades and colours have been introduced, including
printed rubber versions in camouflage and zebra.
Available
as a bauletto or new bandoliera shape, plus the availability of a new
detachable shoulder strap, Candy is offered in a wide range of fluo
colours – brights and muted
– across the colour spectrum.
With
Candy Special Editions and a wider range of accessories including
shoes, a true Candy Lifestyle is being built. Typical travel retail
prices are: €98
– €320.
Other
highlights from Spring Summer 2013 include Diamante,
now reworked with new
summer colours and materials. In pierced saffiano, this highly
functional line includes an external pocket with a removable pouch.
This can be changed with different colour pouches to add a personal
touch. Available as a shopper in two shapes and bauletto, Diamante
offers a geometrical, linear, modern look in various colour
combinations with half leather/half rubber handles. Typical travel
retail prices are: €220
– €280.
Gemini
is the perfect iconic
shopping bag, where simplicity goes along with genius.
This carry over style from
Flash FW12 combines lightness and functionality with a linear shape
and fashionable colour blocking. Available in cervo and nappa leather
versions, travel retail prices are typically: €250.
Piper
Lux is
back in three Cartella shapes with new precious material mixes and
colour contrasts using Palmellato and Pitone Nabuck, while
Piper
reconfirms its icon
status through new precious materials such as Toro leather and
seasonal colours. Typical travel retail prices are: €298
– €520.
The
Tribe – Furla &
I, bag has been one
of Furla’s most successful in travel retail. For Spring Summer 13,
the shape is back in new seasonal colours and with different
materials such as a jeans version. The stunning Autumn Winter 2012
Zebra version is reinvented for summer as Double Hypnotic, mixing
tones of vanilla tones; orange/vanilla; marble/juice. Typical travel
retail prices are: €165
– €250.
The
collection is supported by a wide range of small leather goods, along
with matching shoes, jewellery, hats and textiles.
Says
Furla Head of Travel
Retail Gerry Munday: “I am really excited about the Spring Summer
Collection – it’s innovative, clever, and stylish, whilst at the
same time functional, commercial and with elements of great fun.
“Travel
retail is growing fast for Furla – we have grown the business from
34 doors in 2010 to 106 this year and a projected 140 in 2013 with
the majority of growth in Asia Pacific, Middle East and The Americas.
Travel retail now represents 8% of Furla’s total business and it’s
growing all the time. I am confident that this new collection will
help us to further build our distribution and I am very much looking
forward to introducing it to buyers in Cannes this year.”
Press enquiries: Rowena
Holland, Essential Communications.
October 2012
