This year’s China International Consumer Product Expo in Hainan from July 26-30 has attracted an estimated 4000 visitors to the Nestlé stand where, says ITR General Manager Stewart Dryburgh: “We were delighted with the interest in the International Travel Retail business section – a clear consequence of the Chinese Government’s dynamic duty-free policy in Hainan.”
Featuring strongly within Nestlé’s 125 sq m stand were leading travel retail brands KITKAT and exclusive NESTLE SWISS, while visitors were drawn by the iconic red KITKAT Bus which provided photo opportunities for young and old alike.
Highlights included the KITKAT® Senses range including new 120g Tablets and NESTLÉ SWISS® 170g Indulgent Tablets in four flavours. Alongside the ITR business unit, a separate Sustainability/Regeneration area also educated visitors on Nestlé’s wide-ranging policies and strategies to help protect, renew, and restore our planet.
Adds Dryburgh: “Nestlé is fully committed to the Chinese duty-free market and participating in this event is key in developing relationships both with our local partners and consumers. We have been delighted with the response to our stand and product offer. The particular interest in travel retail products was very pleasing and gave us a superb opportunity to raise awareness of our portfolio with the Chinese consumer.”
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