The World’s Most Awarded Single Malt Scotch Whisky launches a selection of whiskies in perpetual motion within VATs that have never been emptied
● The world-famous distiller is announcing a range of four new whiskies with distinctly different flavour profiles, an expression for every palate
● Using the Solera Vat process, these expressions reflect the innovative and dynamic nature Glenfiddich is famed for, breaking the boundaries of the whisky category
● Designed specifically with travellers in mind, with both liquid and design celebrating perpetual movement, the range provides the perfect gift or luxurious treat for one’s own enjoyment
● The collection, sold exclusively in global travel retail, will be rolling out from August 2022
August 1 2022: Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, is today revealing its latest collection exclusive to global travel retail.
The Perpetual Collection is a range of whiskies in perpetual motion, within Vats that have never been emptied. Each successive Vat fill is like a new generation of whisky building on the past, ever increasing in character, dimension and complexity, giving consumers a unique experience with every sip.
This innovative technique - the Solera Vat process - pioneered by Glenfiddich in the whisky world, epitomises Glenfiddich’s philosophy of breaking the boundaries of the category. The Solera Vat process adds continuous layers of flavours to the whisky, by only ever bottling half the whisky in the Vats before refilling. As such, the Vats still contains the original liquid – a line from the past into the future. Embodied by the Perpetual Collection, it’s a whisky that never sits still.
The range includes four exclusive expressions:
● VAT 01 (ABV 40%) - an exceptionally elegant single malt, suited to every palate. Ever in motion thanks to continuous marrying in our Solera VAT 1, this expression uniquely layers sweet and spicy notes for a soft and mellow taste with added depth due to its maturation in bourbon & red wine casks. A balanced and refreshingly smooth Glenfiddich.
● VAT 02 (ABV 43%) - Mellow yet complex. Double matured in oak and Spanish sherry casks and dynamically married in our Solera VAT 2, this rich single malt develops through continuous motion to deliver a deliciously smooth taste that intrigues. A bold and silky Glenfiddich.
● VAT 03 (ABV 50.2% - non-chill filtered) - Elevated over 15 years of maturation in European oak sherry and ex-bourbon casks, VAT 03 distinctly embodies the Glenfiddich pioneering spirit. This silky-smooth full-bodied whisky harmoniously combines warm notes of spice with hints of nutty marzipan and dark sherry oak. A satisfyingly rich and sweet Glenfiddich for connoisseurs.
● VAT 04 (ABV 47.8% - non-chill filtered) - Warming and refined. Patiently aged in Oloroso sherry and bourbon casks for 18 years, our most distinguished Solera whisky is married and continuously transformed in Solera VAT 4 to deliver a deep, rich aroma of robust oak, ripe orchard fruit and baked apple. A luxuriously fruity and exceptionally rewarding Glenfiddich.
Designed specifically with travellers in mind, with both liquid and design celebrating perpetual movement, the range provides the perfect gift or luxurious treat for their own enjoyment.
In fact, the notion of perpetual movement is brought to life across each pack, powerfully symbolising the dynamism of the Solera process. Contemporary artwork by Berlin based studio A N F adorns the design, featuring generative art created by code. The end product is a special variation of six bespoke pieces of 3D artwork, meaning consumers will have distinct designs to choose from.
David Wilson, William Grant & Sons Managing Director GTR, said: “The global travel retail channel is returning with momentum and Glenfiddich has continued to perform exceptionally well, consistently delivering rare and premium offerings to our customers and consumers around the world.
“We are delighted to be able to offer this stunning new exclusive Glenfiddich range of bespoke liquids to the global travel retail channel. The distillery team have done an amazing job of maturing some very fine liquids and we feel the new packaging reflects the energy and passion which each bottle contains. They truly are a reflection of Glenfiddich a ‘Single malt whisky, which never stands still’!”
“We very much look forward to working with our retail partners in bringing the new Glenfiddich Perpetual Collection to life in store, inspiring our consumers with this innovative premium collection, and supporting the growth plans we all share for the future.”
Lindsay Hitzeroth, Head of Customer Marketing Global Travel Retail at William Grant & Sons, commented: “This is Glenfiddich’s biggest launch in global travel retail in the last decade – the perfect celebration of the world of travel opening back up. A range of whiskies that never sit still, for travellers always in motion.
“The time spent at the airport is that exciting moment where the adventure starts; and so we wanted to give those flying something special to enhance their experience and remind them of their travels. This new range is enticing for all, whether it’s a gift for a maverick loved-one or a treat for oneself, The Perpetual Collection offers travellers a unique moment of enjoyment to capture their life that never stands still.”
To celebrate the launch of the collection, a series of Glenfiddich pop-up retail spaces will also appear in select airports destinations, adding to the excitement of travelling. Travellers will get the chance to explore the collection through an immersive experience, from interacting with the collective artwork and tasting the liquid, to enjoying the gifting station.
The range will be rolling out globally from August 2022.
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