Swedish Match launches new ZYN® tobacco flavour nicotine pouch, without the use of tobacco

● ZYN® introduces new flavour, Tobacco Gold into its travel retail range

● The new flavour is available in 3mg and 6mg strengths

Swedish Match has taken the next step on its journey towards a world without cigarettes with the launch of a brand new product for travel retail: ZYN Tobacco Gold, a tobacco flavoured nicotine pouch – without the use of tobacco.

Tobacco Gold is designed for nicotine users who do not wish to consume tobacco, but still enjoy the taste and is available in medium (3mg) and strong (6mg) strengths. The product was particularly developed for consumers who may not have previously considered nicotine pouches, due to preferring a tobacco taste over the current selection of flavours available in the market. The nicotine pouches have a sweet tobacco flavour - reminiscent of dried fruit, wood and caramel and addresses the demands of consumers, as tobacco has become the most desired flavour in the category .

As a decline in cigarette use continues  and previous cigarette smokers look for alternatives, Tobacco Gold is a reduced-risk solution for cigarette smokers who not only want to prevent the consumption of tobacco, but also enjoy a nicotine kick in smoke-free environments. This is particularly important in the travel environment, where finding an opportunity to smoke can be a challenge.

Johannes Varhelyi, Swedish Match Sales Manager, Travel Retail & International, said: “This new release is an exciting and innovative addition to our portfolio. ZYN has been incredibly well received since its launch in travel retail and we are very pleased to be expanding its offer with Tobacco Gold.

“We are the only major brand to supply tobacco flavour nicotine pouches in the market and we recognise the importance of this flavour for users. At Swedish Match, we believe in a world without cigarettes and therefore want to continue expanding our range to help consumers opt for reduced-risk alternatives that are smoke-free.”

Ritter Sport celebrates Colourful World of Chocolate activation: Meet Don Choco at Frankfurt Airport

Iconic German chocolate specialist Ritter Sport has chosen Frankfurt Airport for its latest month-long Colourful World of Chocolate activation that seeks to educate travellers while also celebrating its lovable sloth mascot Don Choco. 

Running through August, the #DiscoverRitterSport promotion has been designed to continue the brand’s sustainable campaign message, launched first at Zürich Airport in June. Run in partnership with Media Frankfurt/Frankfurt Airport, the campaign has a two-fold purpose: to build awareness of Ritter Sport’s 30-year sustainable brand ethos and to bring an interactive, experiential element to the way travellers discover the brand’s superior quality for its Travel Retail Exclusives range using digital elements that are both educational and entertaining.

The promotion area in Frankfurt Airport Terminal 2/ Non-Schengen features the same eye-catching cocoa tree installation, plus the Colourful World of Chocolate infotainment tower and tells the brand’s recent carbon neutral certification journey story through touch-sensitive digital screens. 

Ritter Sport Marketing Manager Travel Retail Kerstin Krüger said: “At Frankfurt Airport we wanted to further amplify our Colourful World of Chocolate brand activation through the combination of digital advertising and interactive campaign space. This storytelling promotion has been a great way to showcase our sustainability journey and bring our cute sloth mascot Don Choco to life. He is both our brand ambassador and central character for the promotion; by replicating the activation’s visual imagery across digital billboards elsewhere in the airport, we can draw attention to the story behind our cocoa farms at El Cacao in Nicaragua.

Like the Zürich activation, the colourful Ritter Sport branded unique chocolate sampling machine attracts consumers with the slogan ‘What's Your Flavour?’ and offers travellers the opportunity to sample and taste Ritter’s delicious chocolate using a touchless mechanic.  By simply answering a few onscreen questions from Don Choco via their mobile device, the traveller receives their ‘personalised’ chocolate from the touchless vending mechanic. 

The promotion period at the airport is supplemented by additional communication – coloramas in high-visibility locations, driving customers to the promotion area. 

Step out of the Conventional: Hendrick’s Gin presents Bureau de Change activation at Amsterdam Schiphol Airport

Hendrick’s Gin is returning to its unconventional travel retail marketing activations with the launch of a Bureau de Change pop-up at Amsterdam Schiphol Airport in partnership with Gebr. Heinemann. 

The brand new Hendrick’s Gin experience launched on 1 August and runs through 30 September at Amsterdam Schiphol Airport in cooperation with Schiphol Airport Retail (SAR), the joint venture between Gebr. Heinemann and Royal Schiphol Group and is located in the airport’s Lounge 1 area. Hendrick’s Gin invites the traveller to ‘Step out of the Conventional’ and into the curious world of Hendrick’s Gin, where nothing is as it seems and currency is the humble cucumber. 

Hendrick’s Gin has worked with travel retail shopper marketing specialist HRG to design a pop-up retail space that engages at the earliest stage of the traveller journey and invites guests to exchange cucumber currency for education, experiences and lasting memories.  

"We are delighted to be partnering with Heinemann and Schiphol Airport to bring our marquee experiential activation to life. In a world that is dull and conventional, it is important we bring back the excitement and delight our travelling consumers by immersing them in the wonderful World of Hendrick’s Gin and our Bureau de Change" said Lindsay Hitzeroth, Head of Customer Marketing Global Travel Retail, William Grant & Sons.

“There will be opportunity to be rewarded in the real world and in the digital one. Our cucumber currency is exchangeable for all kinds of delectables, such as superior knowledge and taste experiences that travellers will not find anywhere else.

"Hendrick’s Gin is the number one super premium gin in travel retail and growing triple-digit year-on-year as not only the channel recovers, but we continue to see the gin category booming in many markets across the world.  With this activation we hope to excite and educate our travellers and encourage shoppers to ‘Step out of the Conventional’ through our unique experiential marketing,” said Hitzeroth. “Today consumers are looking to treat themselves, drinking less but better quality, with Hendrick’s Gin being the perfect, peculiar, premium brand for that refreshing G&T (with cucumber) moment.” 

“We expect to see high engagement for this latest pop-up retail concept at Amsterdam Schiphol which carries all the hallmarks of Hendrick’s Gin and its unconventional approach to memorable gin experiences within the duty free space. It is a perfect fit for our duty free retail offer, as we always aim to create a spectacular assortment for travellers, surprising them with new product highlights and unexpected activations,” said Jens Peter Peuckert, Director Marketing at Gebr. Heinemann. 

Simon Asmus, Managing Director at Schiphol Airport Retail, added: “We are delighted to welcome back Hendrick’s Gin with another innovative and exciting brand activation at Amsterdam Schiphol. It’s a pleasure to be teaming up with Hendrick’s to bring this attention-grabbing and fun shopping experience to passengers.” 

There are three experience exchanges available at the Hendrick’s Gin Bureau de Change pop-up. 

Once inside, guests can simply scan the QR codes on proximity advertising or when arriving at the Point of Sale at the Hendrick’s Gin Bureau de Change to claim their cucumber currency – then the fun begins.  

The Swap & Sip Parlour offers guests the opportunity to exchange a single cucumber coin to sample a taste sensation. 

Hendrick’s Gin is confident that once travellers have tasted its most unusual gin, they’re going to want to buy a bottle. 

An immersive video experience showcases Hendrick’s liquid credentials, with its odd infusion of rose and cucumber and peculiar mode of creation explained. 

Stepping inside Hendrick’s Gin Master Distiller Leslie Gracie’s taste laboratory, guests can exchange another cucumber coin to explore how to try her infusion technique for mixing rose and cucumber and its peculiar mode of creation. 

The final brand experience within the pop-up gamifies the Bureau de Change takeaway. The Curious Cucumber Spinner takes centre stage near the sampling area and has been created using touch-screen tech with a trio of objectives in mind: to reinforce travellers’ knowledge of Hendrick’s Gin liquid credentials; to demonstrate the versatility of serve options and dial up taste perceptions; to provide a purchase driver with value added incentive. 

Travellers who purchase a bottle of gin will be rewarded with a Hendrick’s Field Notes Notebook to take with them on their adventures.  

NESTLÉ sees significant interest in travel retail portfolio at Hainan Expo

This year’s China International Consumer Product Expo in Hainan from July 26-30 has attracted an estimated 4000 visitors to the Nestlé stand where, says ITR General Manager Stewart Dryburgh: “We were delighted with the interest in the International Travel Retail business section – a clear consequence of the Chinese Government’s dynamic duty-free policy in Hainan.”

 

Featuring strongly within Nestlé’s 125 sq m stand were leading travel retail brands KITKAT and exclusive NESTLE SWISS, while visitors were drawn by the iconic red KITKAT Bus which provided photo opportunities for young and old alike.

 

Highlights included the KITKAT® Senses range including new 120g Tablets and NESTLÉ SWISS® 170g Indulgent Tablets in four flavours. Alongside the ITR business unit, a separate Sustainability/Regeneration area also educated visitors on Nestlé’s wide-ranging policies and strategies to help protect, renew, and restore our planet.

Adds Dryburgh: “Nestlé is fully committed to the Chinese duty-free market and participating in this event is key in developing relationships both with our local partners and consumers. We have been delighted with the response to our stand and product offer. The particular interest in travel retail products was very pleasing and gave us a superb opportunity to raise awareness of our portfolio with the Chinese consumer.”

A WHISKY THAT NEVER SITS STILL: GLENFIDDICH LAUNCHES NEW ‘PERPETUAL COLLECTION’ EXCLUSIVE TO GLOBAL TRAVEL RETAIL DESTINATIONS

The World’s Most Awarded Single Malt Scotch Whisky launches a selection of whiskies in perpetual motion within VATs that have never been emptied

● The world-famous distiller is announcing a range of four new whiskies with distinctly different flavour profiles, an expression for every palate

● Using the Solera Vat process, these expressions reflect the innovative and dynamic nature Glenfiddich is famed for, breaking the boundaries of the whisky category

● Designed specifically with travellers in mind, with both liquid and design celebrating perpetual movement, the range provides the perfect gift or luxurious treat for one’s own enjoyment

● The collection, sold exclusively in global travel retail, will be rolling out from August 2022

August 1 2022: Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, is today revealing its latest collection exclusive to global travel retail. 

The Perpetual Collection is a range of whiskies in perpetual motion, within Vats that have never been emptied. Each successive Vat fill is like a new generation of whisky building on the past, ever increasing in character, dimension and complexity, giving consumers a unique experience with every sip.

This innovative technique - the Solera Vat process - pioneered by Glenfiddich in the whisky world, epitomises Glenfiddich’s philosophy of breaking the boundaries of the category. The Solera Vat process adds continuous layers of flavours to the whisky, by only ever bottling half the whisky in the Vats before refilling. As such, the Vats still contains the original liquid – a line from the past into the future. Embodied by the Perpetual Collection, it’s a whisky that never sits still.

The range includes four exclusive expressions:

● VAT 01 (ABV 40%) - an exceptionally elegant single malt, suited to every palate. Ever in motion thanks to continuous marrying in our Solera VAT 1, this expression uniquely layers sweet and spicy notes for a soft and mellow taste with added depth due to its maturation in bourbon & red wine casks. A balanced and refreshingly smooth Glenfiddich.

● VAT 02 (ABV 43%) - Mellow yet complex. Double matured in oak and Spanish sherry casks and dynamically married in our Solera VAT 2, this rich single malt develops through continuous motion to deliver a deliciously smooth taste that intrigues. A bold and silky Glenfiddich.

● VAT 03 (ABV 50.2% - non-chill filtered) - Elevated over 15 years of maturation in European oak sherry and ex-bourbon casks, VAT 03 distinctly embodies the Glenfiddich pioneering spirit. This silky-smooth full-bodied whisky harmoniously combines warm notes of spice with hints of nutty marzipan and dark sherry oak. A satisfyingly rich and sweet Glenfiddich for connoisseurs.

● VAT 04 (ABV 47.8% - non-chill filtered) - Warming and refined. Patiently aged in Oloroso sherry and bourbon casks for 18 years, our most distinguished Solera whisky is married and continuously transformed in Solera VAT 4 to deliver a deep, rich aroma of robust oak, ripe orchard fruit and baked apple. A luxuriously fruity and exceptionally rewarding Glenfiddich.

Designed specifically with travellers in mind, with both liquid and design celebrating perpetual movement, the range provides the perfect gift or luxurious treat for their own enjoyment.  

In fact, the notion of perpetual movement is brought to life across each pack, powerfully symbolising the dynamism of the Solera process. Contemporary artwork by Berlin based studio A N F adorns the design, featuring generative art created by code. The end product is a special variation of six bespoke pieces of 3D artwork, meaning consumers will have distinct designs to choose from. 

David Wilson, William Grant & Sons Managing Director GTR, said: “The global travel retail channel is returning with momentum and Glenfiddich has continued to perform exceptionally well, consistently delivering rare and premium offerings to our customers and consumers around the world. 

 

“We are delighted to be able to offer this stunning new exclusive Glenfiddich range of bespoke liquids to the global travel retail channel. The distillery team have done an amazing job of maturing some very fine liquids and we feel the new packaging reflects the energy and passion which each bottle contains. They truly are a reflection of Glenfiddich a ‘Single malt whisky, which never stands still’!”

 

“We very much look forward to working with our retail partners in bringing the new Glenfiddich Perpetual Collection to life in store, inspiring our consumers with this innovative premium collection, and supporting the growth plans we all share for the future.”

Lindsay Hitzeroth, Head of Customer Marketing Global Travel Retail at William Grant & Sons, commented: “This is Glenfiddich’s biggest launch in global travel retail in the last decade – the perfect celebration of the world of travel opening back up. A range of whiskies that never sit still, for travellers always in motion.     

“The time spent at the airport is that exciting moment where the adventure starts; and so we wanted to give those flying something special to enhance their experience and remind them of their travels. This new range is enticing for all, whether it’s a gift for a maverick loved-one or a treat for oneself, The Perpetual Collection offers travellers a unique moment of enjoyment to capture their life that never stands still.”

To celebrate the launch of the collection, a series of Glenfiddich pop-up retail spaces will also appear in select airports destinations, adding to the excitement of travelling. Travellers will get the chance to explore the collection through an immersive experience, from interacting with the collective artwork and tasting the liquid, to enjoying the gifting station. 

The range will be rolling out globally from August 2022.