Go Travel has revealed a new brand identity as it launches a dedicated Global Travel Retail advertising campaign called ‘Get Ready with Go Travel’.
The advertising campaign launches today with The Moodie Davitt Report and will run across further digital and print media titles for the travel retail industry over the next few months.
The creative brief was to refresh the Go Travel brand identity with a dynamic and energetic design. There is a retro feel to the campaign graphic, which is a signal to the year Go Travel was established in 1978.
“With a 70s retro vibe, our new ad campaign highlights the era Go Travel was born and celebrates the return of travel and movement,” said Glenn Rogers, Vice Chairman Go Travel.
“We felt it was great timing to remind our customers (old and new) that we are over 40 years old and still innovating. The advertising campaign is a statement of intent; our focus will continue to be offering a comprehensive range across our four core areas on a global basis.”
The new advertising campaign arrives at a time when Go Travel is targeting growth for the Global Travel Retail market and serves to introduce the brand’s four key category pillars of electricals, comfort, luggage accessories and everyday essentials.
The graphics theme will be displayed at upcoming trade shows such as the TFWA World Exhibition in October. “We look forward to showing off our new brand identity along with sharing our new product ranges in Cannes later this year,” said Rogers.
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