Champagne Lanson is celebrating its 45th year of partnership with the Wimbledon Championships tournament in 2022.
Two special edition Wimbledon gift box sets for Le Black Label Brut and Le Rosé are launching to coincide with the prestigious UK tennis tournament with activations in travel retail locations as well as On/Off-trade running throughout the summer.
For its Wimbledon 2022 gift boxes, Champagne Lanson is delighted to reveal the latest designs for its tennis themed packaging. The gift boxes are available in two versions; a pink hue for Lanson Le Rosé – fruity and delicate champagne sought after for its pale salmon colour and its characteristic freshness, and a dark navy for Lanson’s signature Le Black Label Brut – a champagne known for its finesse, freshness and elegance.
Champagne Lanson is running two Wimbledon themed activations for its 45th year of sponsorship at London City Airport in partnership with Lagardère Travel Retail (June/July/August) and at Dubai Airport in partnership with Dubai Duty Free in June and July.
“We have kicked off this year’s Wimbledon sponsorship programme with several activations both in travel retail locations and with our On and Off Trade retail partners,” said Edouard de Boissieu, Head of Travel Retail for Champagne Lanson. “We are delighted and really proud to be the historical champagne partner of Wimbledon for 45 years. This is a great opportunity to share our premium serves Le Black Label Brut and Le Rosé. Our exclusive new Wimbledon gift boxes really mark the occasion for tennis fans.
“The Champagne sector continues to be very buoyant at the moment with Lanson over-performing within the category, so we are confident of some encouraging sales during this activation period,” said de Boissieu.
As the official Champagne partner for the Wimbledon Championships, Lanson is available exclusively in all the bars and hospitality marquees within the grounds of The All England Lawn Tennis & Croquet Club.
2022: a centenary year
A particularly special celebration, 2022 marks the centenary of the iconic Centre Court in its current location and will form the central theme of this year’s campaign for The Championships.
To commemorate the occasion, Champagne Lanson will celebrate memorable moments from Centre Court’s rich history by showcasing historic imagery from the last 100 years alongside renowned vintages from their cellar archive within their private suite. Not just focusing on vintages past, VIP guests will be able to enjoy an exclusive worldwide preview of Le Vintage 2012 which will be available to customers later in the year.
2012 was described by the Champenois as "a Champagne miracle" with varied conditions throughout the growing season, producing wines tipped to be some of the greatest of the century. Champagne Lanson’s 2012 vintage expression has suburb texture and density on the nose and palate – with notes of candied fruits, dried apricots and fresh pastries, all coming together in ultimate harmony.
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