The ideal sunglass display showcases both the style and the
benefits of the sunglasses. With this in mind, Swiss Eyewear Group partnered
with Bluedog, one of the leading industry design and production specialists, to
create such a display.
“INVU ultra polarized sunglasses have been selling very well
onboard Condor Ferries since 2017 and Swiss Eyewear Group was invited to
increase the brand offer with our new collection of Seksy sunglasses,” says Swiss
Eyewear Group Director of Travel Retail, Rebecca Harwood Lincoln. “We needed a display to not only showcase our
sunglasses but to also integrate our proprietary movie display that
demonstrates the amazing benefits of polarization in an eye-catching way. We are
absolutely delighted with the units that Bluedog designed and manufactured. The
displays are onboard three ferries and have proved very successful.”
Adds Bluedog CEO and founder, Nick King. “We loved the
challenge with the sunglass display and are delighted to see that the displays
outperform all sell-through expectations in the retail environment on Condor
Ferries.”
Nicola Emblin, Condor Ferries Buyer comments, “The stands
that Swiss Eyewear Group and Bluedog created for us are really effective on
board, as they are small yet give us excellent merchandising
opportunities. The customers love the
innovation of the movie display polarization testers that have been integrated into
them too.”
For further information about INVU and other Swiss Eyewear
Group brand sunglasses, please contact travelretail@swisseg.com
All INVU sunglasses are engineered in Switzerland, equipped
with the ultra polarized lens technology from Swiss Eyewear Group and retail at
a consumer friendly price of Euro 50 – Euro 70.
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