British
luxury brand, Molton Brown, has unveiled a new packaging initiative aimed at attracting
the Chinese customers in the lead up to this new year’s celebrations.
Chinese
passengers buying Molton Brown products in World Duty Free airport stores will
have the possibility to have their purchases beautifully wrapped in a bespoke
gift box celebrating Chinese New Year with a Chinese message in the colour of
pink reflecting the Year of the Pig in 2019. The artwork on the boxes depicts
major London landmarks in line with the British heritage and home of Molton
Brown, and provides Chinese travelers with a nice souvenir of their stay in the
British capital. Created to provide them with the ultimate luxurious statement,
the gift package is topped off with a double-sided red/pink ribbon, with red and
pink respectively alluding to Chinese New Year and the Year of the Pig.
To
complete such unique gifting experience, customers will receive a red envelope
in keeping with the Chinese tradition that consists in offering ‘lucky money’
to children and young adults.
The
special Chinese New Year gift boxes will be available in airport stores from
21st January to 5th February, which is the date of Chinese New Year
in 2019.
Rosie
Cook, Senior Manager, Global Travel Retail Molton Brown said: “This year we
wanted to do something unique in travel retail to celebrate Chinese New Year
and be relevant to a Chinese audience, with whom our products are very popular.
“The
packaging our designers have come up with features iconic London landmarks,
reflecting the Chinese’s well-known love for the city.
“The
eye-catching look of these gift boxes, combined with the luxury nature of our
products, will make Molton Brown the ideal purchase for the Chinese passenger
at this special time of the year.”
About Molton Brown
Expertly
blended in London, Molton Brown’s collection of signature fragrances for her
and him, bath and shower gels and home and hand care luxuries have claimed
iconic status with vibrant colours and bold scents. Carefully sourcing
ingredients from around the world, each creation is intricately composed by
some of the world’s best perfumers for a truly indulgent and memorable experience.
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