Freixenet introduces new look for ICE in Cannes

The expansion of Freixenet into the Ice segment through the launch of Freixenet Ice  and Freixenet Ice Rosé in 2016 has recruited a new and younger generation of consumers into the Freixenet brand, and brought a new way for consumers to enjoy Cava. This top-quality sparkling wine was developed specifically to be enjoyed in a large wine glass over ice, garnished with mint (Ice Cava) or ripe summer berries (Ice Cava Rosé).

After a two-year successful roll out across GTR and key domestic markets including the North & South America, Europe and Asia, Freixenet ICE sees a new look bottle for both varieties, created to better define the ‘Ice’ element. The frosted white bottles will now have a random cracked look to resemble ice cubes and underline the cold-drinking nature of the product, while the neck label is simplified for a more contemporary look.

“We’ve had a very good response to Freixenet,”says Philippe Jamme, Global Travel Retail Sales Manager. “However, there are still many opportunities for these innovative two sparkling wines and we’re confident that the new style bottle will encourage new listings in additional key markets.”

The new look bottle will be shown to buyers for the first time here at TFWA World Exhibition (Red Village J7).