Champagne Lanson is pleased to announce that
it will be launching its brand-new limited edition packaging design concept,
running from 30/8 to 29/09 at Paris Charles de Gaulle Airport. Renowned for its
exciting and innovative packaging designs, Champagne Lanson has achieved a keen
following from those that enjoy collectable items and stunning Champagne.
This year, Champagne Lanson is releasing an
audacious and elegant Music Box that combines the visual elements of the Lanson
brand with a unique concept that enables an amplified sound when paired with
your smartphone device. Thanks to a special resonance system, this special new
Music Box allows individuals to enjoy Champagne Lanson, while listening to their
favourite music, wherever and whenever they want.
Champagne Lanson Travel Retail Director,
Olivier de La Giraudiere comments, “This new music box is completely
different to anything we have ever released. The fact that it has such a unique
and contemporary use is testament to what is needed in travel retail to entice
and satisfy both the retailer and the consumer.”
Highlighting Lanson’s Black and Rose
Labels, the pink and black Music Boxes clearly illustrate how the music box can
be used as a speaker, as well as displaying the famous Lanson cross, embalm,
and ‘The Perfect Start’ slogan.
“Launching something unique in travel retail
is an exciting opportunity. Over the years, it has become increasingly
difficult to gain ground in travel retail, due to the amount of competition and
relatively small shelf space available to our category. We work hard to ensure
what we release is exclusive, unique and innovative to appeal to our current customers,
while also attracting new ones,” adds de La Giraudiere.
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