Celebration Dubai! - Davidoff promotion aims to drive volume sales at Dubai Airport this December

In celebration of Dubai Duty Free’s 33rd anniversary this December, Imperial Tobacco is installing an exciting new customer-specific Davidoff activation at Dubai International Airport.

December is Dubai Airport’s busiest month of the year, with an estimated 8 million passengers bustling through the airport and taking advantage of Dubai Duty Free’s spectacular stores and offers. For Imperial Tobacco, this is the perfect time to focus on Davidoff and incentivize travelers to increase their intended purchase. At this seasonal time of year, with plenty of fun and festive activities taking place, footfall in stores will also be increased offering Imperial Tobacco the perfect opportunity for customer engagement, driven via a striking and convincing Davidoff activation.

The outstanding promotion offers a saving of 33% with the purchase of any three Davidoff cartons, or 20% with the purchase of any two. Supporting visuals include a counter top unit, various shelf talkers and posters congratulating Dubai on its birthday whilst staying in line with Davidoff’s ‘For the Hunters’ campaign. 

“Dubai Duty Free is one of our biggest customers in Global Travel Retail and we are thrilled to be celebrating with them,” says Christian Münstermann, Sales and Marketing Operations Director GTR. “This promotion will target shoppers and international brand consumers from the Middle East and Asia who are looking for quality and a good offer.”

“Happy birthday to Dubai Duty Free is an international concept for us to use as a broad umbrella that will be simply understood, requires no explanation and has a universal upbeat and celebratory tone,” continues Münstermann. “It’s a perfect example of how we work directly with customers to create eye-catching promotions that are very specifically targeted.”

Adds Dubai Duty Free’s Senior Vice President of Purchasing, Saba Tahir: “Tobacco is a key category for Dubai Duty Free with Cigars & Tobacco our third largest selling product item with sales of DHS578.52 million (US$158.50 million) in 2015. Davidoff is a leading brand for us and promotions such as these are vital to maintain customer interest and drive sales. We work closely with Imperial Tobacco to ensure promotions are targeted and offer real value to our passengers and results to date indicate that this has again been a very successful activation.”