Travel retailers both in the air and on the ground have seen high demand for charm-based jewellery over the past few years. With the trend showing no signs of slowing down, YOU Jewellery by KURATE has launched its own version of the highly sought after keepsakes.
KURATE has introduced a range of new YOU mesh and leather bracelets that aim to help women remember special memories, amazing people, wonderful places and unforgettable moments. Wanting to move away from the over-used charm term, YOU describes each of its bracelets as a STORY, with each story being told in CHAPTERS (charms). Each CHAPTER aims to represent those special memories that you want to keep with you wherever you go.
To ensure those on-board have something different to add to their ‘story’, YOU Jewellery has launched a beautifully crafted camera and aeroplane CHAPTER as a travel retail exclusive.
Claire O’Donnell, Key Account Manager, KURATE, comments, “We launched the first YOU Jewellery pieces last year with great success, so we knew extending the range was a must. The trend for collecting charms and keep-sake jewellery pieces has been around for a while now, but many brands charge inaccessible price points for the every-day traveller; we wanted to introduce a collection that is accessible to all.”
The ideal keep-sake, each YOU bracelet is presented in a beautifully crafted branded box, which also includes a stunning organza bag and a care card.
Plated in real gold, silver and rose gold, as well as real leather, all of the bracelets and CHAPTERS are nickel, lead and cadmium free.
“We have launched this new YOU collection domestically in Ireland, with plans to expand into the UK in 2017. It has been positively received, with the collection receiving quite a bit of social media coverage, so we are hopeful that gaining a large domestic following will help the success of the brand in travel retail,” adds O’Donnell.
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