Moon, the watch brand that was successfully introduced by the
trend-setting jewellery brand Aeon, has released an exciting new collection to
strengthen its presence in travel retail. The new collection, UPTOWN is a sleek
and stylish watch set that is perfect for day or night and its low price point
of £15 makes it perfect for the competitive inflight channel.
The Moon brand was first introduced to Travel Retail in 2014
with an aim to fill a gap in the market for trend driven, good quality watches
with impulse price purchase points of £12-20. Claire
O'Donnell, Key Account Manager comments, “Since its introduction to travel
retail our Moon watch brand has been in huge demand so much so we decided to
launch this new collection UPTOWN into the market.”
With a stand-out combination of a rose plated case on a
comfortable black strap, the watch ensures you will always be on-trend (and on
time!). The addition of a matching beaded bracelet compliments the UPTOWN watch
perfectly and gives it an added stylish edge, and with four colours to choose from: black, beige, grey and turquoise, there is
something for everyone.
With unique packaging the collection is not only eye-catching
and trendy, but also allows travellers to transform the flat pillow pack into a
gift box, making it a perfect treat for a loved one.
“With every product and design we launch we always have the
airlines in mind. It is vital that we are providing the airlines with products
that suit their needs – whether this is size or regional trends. The packaging
for UPTOWN has been designed to not only suit the traveller but also the
airline; it’s stylish yet small in size and the incorporation of a gift box in
the packaging makes it completely unique.”
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