P and O Ferries – Aurora pop-up shop

P and O Ferries and Aurora World announce a “first” – a highly successful YooHoo pop-up shop on board The Pride of Canterbury vessel.

The instore promotional activity included a life size YooHoo who engaged with P and O Passengers, both adults and kids alike. The promotion timing was set to coincide with the 2 weeks UK school half term period; passengers were incentivised to purchase Yoohoo on board and take advantage of exclusive GWP offers. 

P and O buyer Charlotte Barton commented, “YooHoo does well for us, so we were delighted when Aurora agreed to participate in our on board pop-up shop programme. The YooHoo pop-up shop worked well, the life-size YooHoo was a big hit with passengers young and old, created some great in store theatre, and certainly helped drive footfall in the store. YooHoo sales over the period increased by 200% week-on-week.”

Aurora’s Travel Retail Sales Manager, Garry Stoner added: “YooHoo makes people smile all around the world, so to create the first YooHoo pop-up shop on a ferry with P & O was very exciting and certainly delivered some great results. We’ll certainly look to build on this during 2016.”