Tullamore D.E.W. – the original triple distilled,
triple blend Irish Whiskey - has unveiled the world’s first cider cask finished
Irish whiskey – Tullamore D.E.W. Cider
Cask Finish, which will be available exclusively in global travel retail
stores from May 2015.
Designed with worldly whiskey explorers in mind,
this unique edition combines two of Ireland’s oldest crafts, cider-making and
whiskey-making. The result is a rare and noble Irish whiskey that brings to
life the essence of Ireland with notes of toasted oak, tinged with cider
sweetness to engage and delight the palate of true Irish whiskey lovers. Due to the seasonal nature of the Irish apple
harvest, Tullamore D.E.W. Cider Cask Finish has limited production, made only
between September and November each year.
The new product will be showcased in a Tullamore
D.E.W. pop-up shop at Dublin Airport’s Terminal 2, where the brand’s full range
of products is available until the end of June. Customers can receive a
personalised Tullamore D.E.W. passport when visiting the promotional space,
allowing them to become Irish True as part of their journey. The interactive
shop was developed by creative agency HRG (UK).
Andre de Almeida,
William Grant & Sons regional director GTR Europe, said: “We
always look to launch new travel retail exclusives for Tullamore D.E.W. in
Ireland and specifically at Dublin airport, where we have a strong partnership
with ARI. The new Cider Cask Finish is no exception to this and first results
have been very encouraging.”
Shane O’Sullivan, ARI Ireland alcohol
buyer, added: “ARI is delighted to partner with Tullamore D.E.W. to bring this pop-up shop to Terminal 2.
The new Cider Cask is a great way to show how innovation within the industry is
bringing newness to our customers. This will be a welcome addition to the Irish
Whiskey Collection at Dublin Airport.”
John Quinn, Tullamore D.E.W. Global Brand
Ambassador, commented; “To create Tullamore D.E.W. Cider Cask Finish, we select
the finest apples which were then freshly pressed to begin the journey of
small-batch cider making. The pressed apples were then held in oak casks for
several months.”
He continued; “As the cider fermented, the
tart-yet-sweet notes infused the bourbon casks, creating a layered complexity of nose and taste. We then siphoned
all the fermenting cider, replacing it with precious Tullamore D.E.W. Irish
whiskey for a further three months of maturation.”
Bursting with a light, golden amber glow,
Tullamore D.E.W. Cider Cask Finish tastes as rich as it looks. On the nose, the
fresh, leafy, crisp green apple scent and sweet maltiness brings the senses on
a journey – straight to the heart of Ireland. The smooth taste is distinctive –
soft and mellow, with a lovely balance of oak, creamy malt and sweet, fresh
apple notes. This light-bodied whiskey,
with a fruity vibrancy, offers the perfect balance of quality whiskey with
added intrigue. The sweet, lingering taste
carries subtle fruity notes and the final result is a richly rewarding, new
taste experience for curious whiskey enthusiasts.
Tullamore D.E.W. Cider Cask Finish is a 40% ABV
triple distilled, triple blend Irish whiskey, available exclusively at Global
Travel Retail outlets around the world from May 2015 for a limited time only.
ENDS
For more
information on Tullamore D.E.W., please go to: www.tullamoredew.comhttp://www.tullamoredew.com/
About Tullamore
D.E.W.
Tullamore D.E.W. is the world’s second largest
Irish whiskey brand and has seen global sales double to more than 950,000 (9L)
cases since 2005. Known the world over for its smooth flavour, Tullamore
D.E.W. Irish whiskey is triple distilled and a blend of all three types of
Irish whiskey – grain, malt & pot still. The sweet softness of grain
whiskey, soft spice from the pot still and fruitiness of the malt create a
uniqueness of flavour that marks out Tullamore D.E.W. from all other Irish
whiskeys. Tullamore D.E.W.'s award-winning range includes Tullamore
D.E.W. Original, Tullamore D.E.W. Phoenix, Tullamore D.E.W. 12 Year Old Special
Reserve and Tullamore D.E.W. 10 Year Old Single Malt.
About the
Tullamore Distillery
Tullamore Distillery is located on a 58-acre
site in Clonminch, on the outskirts of County Offaly. The location provides a
good supply of quality, soft spring water from the nearby Slieve Bloom
Mountains, ideal for the triple distillation process used in Tullamore D.E.W.
The distillery is the first to be built on a greenfield site in Ireland in over
100 years and produces 1.84mla of triple distilled pot still whiskey and malt annually–
the equivalent of 511,000 (9litre) cases per year. This figure is set to double
by 2018.
Led by William Grant & Sons’ Head
Engineer, John Stevenson, the €35 million investment involved more than 1,200
specialist distillery engineers and construction workers working a combined
475,000 days. The result is something distinctly Tullamore D.E.W. The Spirit
Safe is uniquely designed in a triangular shape, referencing Tullamore D.E.W.’s
complex triple-distilled, triple blend of all three types of Irish whiskey,
while also paying tribute to the Grant family’s coat of arms which features its
own trio of crowns.
About Tullamore:
Tullamore is a medium-sized town in County
Offaly, in the Irish midlands, with a population of 15,000 and is approximately
100km west of Dublin. Slieve Bloom, to the north, is believed to be one
of Europe's oldest mountain ranges, and to the south is Lough Boora, a vast
nature reserve. The town is connected to Dublin by the Grand Canal, an old
merchant waterway linking the capital city with the mighty River Shannon in the
West of Ireland.
Tullamore D.E.W. is the town's most famous
export, dating back to 1829. Despite the original distillery's closure in
1954, the town has maintained a proud association with Tullamore D.E.W. and the
Tullamore D.E.W. Visitor Centre, opened in 2012, has become a popular tourist
attraction.
About Irish
whiskey:
Today Irish whiskey is the fastest growing sector
in the spirits category, as a new generation of consumers discover its smooth
taste and accessible character.
The category has had a tumultuous past, from its
heyday in the early 20th century when it was in huge global demand to being
severely crippled first by Prohibition and then by Irish political instability
and the Economic War with Britain.
In comparison, Scotch, which was not handicapped
by the same challenging trade environment, went from strength to strength and
became the default import whisky of choice in large markets such as in North
America and the UK.
Irish whiskey was all but wiped out in the US and
in fact may have been saved because of its use in Irish coffee, which become
very popular on the West Coast.
As the entire Irish whiskey production sector was
rationalised, Tullamore D.E.W. went through a number of different ownerships.
It became part of the William Grant & Sons family in 2010.
About William
Grant & Sons:
William Grant & Sons Holdings Ltd is an
independent family-owned distiller and was founded by William Grant in 1887.
Today the company owns some of the world’s leading brands of Scotch whisky,
including the world’s most awarded single malt Glenfiddich®, The Balvenie®
range of handcrafted single malts and the world’s third largest blended Scotch,
Grant’s®, as well as other iconic spirits brands such as Hendrick’s® gin,
Sailor Jerry® spiced rum, Tullamore D.E.W.® Irish whiskey and Drambuie® Scotch
Liqueur.
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