Paul & Shark develops cruise-ship business and celebrates successful week in Cannes

Luxury Italian sportswear brand Paul & Shark has announced two key cruise-ship listings with Tallink  and Starboard Cruise Services. The company has installed corners on Silja Serenade and Silja Symphony and will be joining Crystal Cruises and Silversea cruises through Starboard from November.

‘This is an excellent development for us and we’re really excited about it. Both Starboard Cruise and Tallink offer premium retail experiences which perfectly suits the DNA of the Paul & Shark brand,’ says Worldwide Travel Retail Director Catherine Bonelli. “The association with luxury sportswear and particularly sailing makes the link even more appropriate,’ she says.

Catherine Bonelli

This new business is announced after an incredibly successful week for Paul & Shark at TFWA World Conference & Exhibition. ‘We had a fabulous exhibition this year,’ continues Bonelli, ‘we had more than 65 serious business meetings during the week and were thrilled at the positive response to the brand. Visitors really appreciate the quality of Paul & Shark, its unique approach and flexibility to meet the individual requirements of retailers.’

During the week, Paul & Shark offered visitors to the stand personalized embroidered Polo shirts for men and pouches containing silk scarves for women. Using an intricate tooling machine, which takes up little space, Paul & Shark showed customers at first hand how the brand can create a point of difference for travel retail. ‘It was a very successful initiative and really helped us to get our quality message across. Over the week we embroidered more than 250 Polos and 100 pouches. We were very pleased with the results,’ says Bonelli.