Davidoff lounge ‘a great success’

Imperial Tobacco is delighted with the success of its Davidoff lounge at this year’s MEADFA conference - which attracted 600 delegates from over 32 countries.

The conference, held at the Jumeirah Creekside hotel in Dubai, provided insightful and detailed information on travel retail in the Middle East and Africa regions as well as networking and social interactions for all participants.

The lounge itself was highly frequented by the delegates, who sampled the selection of Davidoff Cigarettes and in many cases chose to use the lounge as a place for business meetings or to discuss the conference programme, e.g. the Imperial Tobacco presentation on the Chinese Traveller.

Says Julia Neumaier, Trade Marketing Operations Manager Imperial Tobacco: “The Davidoff lounge was a great success. We received nothing but positive feedback and we attribute this to the informative, friendly hostesses and of course, our quality products.”

The lounge was also the perfect stage for Imperial Tobacco to handover a cheque  for €6000   to TFWA president Erik Juul-Mortensen for TFWA Care, which supports various charity projects. The money was raised at TFWA World Exhibition & Conference in October through a game on the Imperial Tobacco stand. “We are thrilled to have supported the charity,” says Andreas Lemke, Imperial Tobacco’s GTR General Manager. “It was a great way to celebrate TFWA’s 30th anniversary and also support a deserving cause.”