At
TFWA World Exhibition this year (Blue Village G13), World of Patria
International (WOPI) will be headlining its innovative skincare line:
Face Matters. With distribution expanding rapidly on the UK domestic
market, this unique anti-ageing skincare range has been expanded and
given a new modern look. With slick, sophisticated white packaging,
along with the introduction of two new lines and a travel retail
exclusive offer, the range is a must buy for any woman who takes
pride in caring for her skin.
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The skincare products, all of
which contain organic silicon, help to stimulate the production of
collagen and elastin. Derived from one of the earth’s most abundant
minerals, organic silicon is claimed to be ‘a miracle mineral’.
It works on many different levels, playing an important role in
connective tissue formation, particularly within the skin. Extensive
international research confirms that organic silicon increases
epidermal thickness and skin elasticity. Face Matters products are a
pure blend of high levels of organic silicon, rich in collagen, and
super active botanical oils specially chosen for their anti-ageing
properties.
Products in the range include:
‘All
Day Spritz’
- Retailing at approximately £40
(UK domestic rsp),
Spritz is ideal for long flights, keeping cool on the beach or by the
pool this product has the added attraction of stimulating collagen to
reduce wrinkles and significantly combat the ageing process. Spritz
at any time during the day to revitalise the complexion, even over
make-up.
‘Evening
Elixir’-
Retailing
at approximately £85
(UK domestic rsp),
Elixir is a unique and potent formula with a high density of collagen
ingredient, which is actually visible to the human eye, leaving the
skin feeling soft, smooth, nourished and with a luminous and flawless
appearance. Every ingredient has been carefully chosen with care and
attention to revitalise
and restore
ageing skin.
‘24/7
Balm’-
Retailing
at approximately £45
(UK domestic rsp),
Balm is a multi-purpose luxury balm leaving the skin feeling
cleansed, incredibly soft, radiant and ready to nourish. Massage
over face and neck
and rinse with warm water to emulsify. If preferred, remove with
face cloth, muslin cloth or loofah to exfoliate. For a super
restorative mask, apply a thin layer and leave overnight. Fantastic
to soothe dry, chapped skin, this is an “all in one” brilliant
balm.
The new
product lines include:
Anytime
Cleanser £30 (UK domestic rsp)
- A beautifully effective yet gentle foaming cleanser which leaves
the surface of the skin cleansed and revitalised without tautness.
Contains blends of argan, aloe and pure organic mineral silicon.
Morning
Moisture £50 (UK domestic rsp)
- Light and soothing this daily moisture cream envelops the skin in
comfort and enhances natural hydration. Rich in beta-carotene,
essential fatty acids, oleic and linoleic acids, plus skin-loving
vitamins A and E, phytic acid Vitamin B complex to stimulate cell
regeneration. Light but intensive with our incredibly effective
organic pure mineral collagen boost. Skin is effortlessly supple and
younger looking.
These
two new lines, along with the popular All
Day
Spritz are also now offered as an exclusive Anytime Travel
Essentials pack, specially designed for women on the move. Containing
a 1.75fl oz pure collagen spritz, 1.75fl oz pure collagen cleanser
and 1fl oz pure collagen moisturiser, the pack is a handy ‘on the
go’ skin regime for all women.
The face behind the brand, Sally
Curson launched Face Matters in 2012. After 20 years in the beauty
business, she had one simple aim: to harness nature to help hold back
time. Having lived and survived a difficult personal and emotional
background, Sally believes passionately in women helping women,
resulting in a percentage of every product sold being donated to the
women's charity Refuge.
Rob Nichols, WOPI, comments: "As
ever we are delighted to be exhibiting at TFWA World Exhibition. Face
Matters is an exceptional brand and we are very confident in its
potential within travel retail. The response that the brand has
received in the UK from women has been really quite phenomenal. It's
not only the product range that is unique, the passion shown by
Sally, and her belief in the products is outstanding. What's more –
these are products that really do deliver on their promise.”
Notes
to editors.
Face Matters has been tested on Ladies in Hampshire UK, not animals,
and without the use of petrochemicals or synthetic ingredients. Face
Matters is proud to support the charity Refuge.
World
of Patria is originally a specialist wine, beer and spirits
distributor with a
growing portfolio of products
aimed at the travel retail market. It was founded in March 2006 by
Rob Nichols to target the expatriate fraternity living in Europe.
This expanded to cover large sections of the travel retail and duty
free markets shortly after its inception. The company’s objective
is to offer its customers a one-stop shop solution that provides them
with a cost-effective and diverse portfolio enabling them to become
leaders in their own market.
Trade
contact: Andy Butcher, World Of Patria International Ltd. Tel:
+44 (0) 1892 890202. Fax: +44 (0) 1892 891413. Mobile: +44 (0) 7900
676887.
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