Fraternity Spirits World is pleased to
announce it will be highlighting its prohibited Rum; Marques De Cuba
Habanero Rum, at this years TFWA World Exhibition (Blue Village E1).
By the year 1700, Spanish ships were
arriving in the New World colonies loaded with products from Spain.
One popular product was sweet wine stored in barrels, which were
later emptied after use. These empty barrels were filled with
Chinguirito, which is rum that was produced in Mexico, and shipped
back to Spain.
As the rum aged in the sweet wine
barrels during the trip back to Spain, it absorbed wood flavours and
aroma from the sweet wine barrels, which gave it very special
characteristics. The resulting rum became very popular in Spain,
which local producers saw as a threat to sales of their existing
products. Consequently, the King of Spain prohibited the production
of this rum in the New World. Chinguirito was also known as Habanero
because the last stop on the way back to Spain from the New World was
Habana, Cuba.
Now, Fraternity Spirits World is
revitalising this very special rum and making it available to travel
retail globally.
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