Delhi
Duty Free is the first retailer in the Indian Sub Continent to
introduce the new The Balvenie Triple Cask range from William Grant &
Sons. Comprising 12 year old, 16 year old and 25 year old
variants, Balvenie Triple Cask has been developed exclusively for the
global travel retail sector and has a unique proposition.
The
range has been introduced to Delhi Duty Free during July using
special merchandising units created to give high visibility to the
range.
Says
WGS (title) Neeraj Sharma: ‘After the great success of The
Balvenie range in both global travel retail and domestic business we
have decided to provide international travellers an opportunity to
discover more from a differentiated range of handcrafted Single Malt
whiskies crafted by Malt Master David Stewart.’
The
Triple Cask range offers expressions of The Balvenie that have
matured in the three most traditional types of cask – first-fill
bourbon, refill bourbon and sherry; all in a large wooden vessel
known as a marrying tun. Each offers something unique: The Triple
Cask 12 year old is elegantly sweet and spicy, with a mellow taste of
dried fruits, vanilla and cinnamon; the Triple Cask 16 year old
delivers a rich vanilla sweetness alongside hints of toffee and
gentle oak; and the Triple Cask 25 year old is deep, rich and
complex, with silky oak and spice and an exceptionally long and
warming finish.
Adds
Sharma: ‘Single Malts are a growing sector at Delhi Duty Free with
sales increases quite significantly above other liquor categories, so
we are confident that the new Balvenie Triple Cask range will have
real appeal to travellers – particularly because it is exclusive to
the channel and therefore cannot be found on domestic markets. This
gives added gift and collecting appeal to the range.’
Said
Steve O Connor, CEO, Delhi Duty Free
–
“Delhi Duty Free is viewed today as a premium retail destination
within India catering to a diverse audience, who are well traveled
and brand conscious. We
have find tremendous customer interest in all versions of the
Balvenie Single Malt and are honored to be a part of the worldwide
launch of “Balvenie
Triple Cask Range”. It’s
a drink of choice for those who appreciate the finer things in life.
As a category the single malts is critical to our liquor strategy.
Today Delhi duty free offers one of the widest and rarest collections
of single malts in the world.”
Notes
to Editors
- William Grant & Sons is an independent family-owned distiller founded by William Grant in 1886 and today still controlled by the fifth generation of his family. The Company distils some of the world’s leading brands of Scotch whisky, including the world’s favourite Single Malt Glenfiddich, the handcrafted range of The Balvenie Single Malts and the world’s oldest family blend, Grant’s, as well as selected other spirits, including Hendrick’s Gin, voted the ‘World’s Best Gin’ by the Wall Street Journal.
- According to recent IWSR results, Grant’s is now the world’s number three in retail value. The move onto podium reaffirms Grant’s’ credentials as a key player on the world whisky stage. Over the last five years, Grant’s has consistently grown ahead of the category, achieving in 2010 worldwide sales of 4.8 million cases and retail value of over $1bn.
- Visit www.williamgrant.com for more information on the Company and its brands
About
DDFS
The
company was awarded the concession to manage and operate the Duty
Free Shops at Terminal 3, Indira Gandhi International Airport in
Delhi. DDFS will be single largest duty
free retail operator in India operating out of T3, the 6th
largest single terminal building in terms of floor area. As
India’s progressive economy continues to grow, DDFS sees an
exciting opportunity within the airport retailing business ensuring
Delhi Duty Free is established as one of the world’s prominent
travel retail shopping experiences and destination.
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