Turnover
in 2012 was 18% higher than in 2011.
It
has risen by 35%
in the last two years.
The
expansion in Asia Pacific and the development of
travel
retail and e-commerce
have been instrumental in this.
Furla
is experiencing
a period of rapid growth with a 2012 turnover of €212
million*,
an 18%
increase
from 2011, which was also an excellent year for the brand. The
figures also indicate a positive trend in profit with a 28% increase
in the company’s profit margin. In 2012 EBITDA reached 15% (equal
to €32
million),
compared to 14% the previous year.
The
performance of foreign turnover saw a notable
increase from 2011, accounting for 76% of total turnover, proof that
the core of the business is increasingly shifting towards
international markets. The Italian market, with 24%,
also continues to fare well.
.
The
expansion in the Asia Pacific markets and the development of travel
retail and e-commerce were decisive factors in meeting these
significant targets.
In
Asia Pacific, where the most attractive and
rapidly developing emerging markets for the fashion business are
concentrated, Furla has developed a very dynamic and incisive market
penetration strategy.
A
good example of its policy of expansion is its entry into Thailand
thanks to the agreement with the prestigious Thai partner, Central
Marketing Group (CMG), the distribution division of the multinational
Central Group. Marking the start of the agreement was the opening of
the first Furla flagship store in Bangkok. Further proof of Furla’s
growing presence in the Asia Pacific region was the inauguration of
the first mono-brand store in Mumbai, India.
Another
key area
of development is travel retail, which has witnessed a 93%
increase
in turnover from the previous year. Today Furla distributes its
special unisex Business Travel collection in 35 countries, with a
total of 120
stores
in major airports around the world.
If
sales
are moving increasingly swiftly, both the contribution of e-commerce,
which has seen a 158%
increase,
and the widespread diffusion of the brand on an international scale
can be said to play a key role. Today, Furla is present in 71
countries
with 5
subsidiaries
in France, Hong Kong, Japan and the United States. 80%
of
distribution is retail, with 320
mono-brand
stores (156
Furla
boutiques and 164
authorised
retailers), and 20%
wholesale
through 1290
select
multi-brand and department stores.
The
2012 financial results show that the Bolognese company’s strategies
are clearly
working. This is a company which, although still wholly owned by the
Furlanetto family after more than 80 years, has distinguished itself
with an efficient and modern managerial structure.
For
Furla,
being an evolved, international business also means sharing its new
successes – all the more meaningful in times of crisis – with all
its employees.All the people from around the world who have helped
contribute to the growth of the company through their work received a
bonus in 2012 for the 2011 profit of € 1.5 million.
For
Furla, proof of development and success is giving work to 925
people worldwide. No fewer than 95%
of
these are woman, spread across 71
different
countries. This female quota is even more significant in an
international context where women are increasingly becoming victims
of the drop in employment. Furla has firmly established itself as a
woman’s company, not only because its products are expressly
designed for and targeted at women, but also for its investment in
them on a professional level.
*end
of period forecast.
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