Friday, 1 February 2013

RAPID GROWTH AT FURLA


Turnover in 2012 was 18% higher than in 2011.
It has risen by 35% in the last two years.
The expansion in Asia Pacific and the development of
travel retail and e-commerce have been instrumental in this.



Furla is experiencing a period of rapid growth with a 2012 turnover of €212 million*, an 18% increase from 2011, which was also an excellent year for the brand. The figures also indicate a positive trend in profit with a 28% increase in the company’s profit margin. In 2012 EBITDA reached 15% (equal to €32 million), compared to 14% the previous year.

The performance of foreign turnover saw a notable increase from 2011, accounting for 76% of total turnover, proof that the core of the business is increasingly shifting towards international markets. The Italian market, with 24%, also continues to fare well.
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The expansion in the Asia Pacific markets and the development of travel retail and e-commerce were decisive factors in meeting these significant targets.

In Asia Pacific, where the most attractive and rapidly developing emerging markets for the fashion business are concentrated, Furla has developed a very dynamic and incisive market penetration strategy. A good example of its policy of expansion is its entry into Thailand thanks to the agreement with the prestigious Thai partner, Central Marketing Group (CMG), the distribution division of the multinational Central Group. Marking the start of the agreement was the opening of the first Furla flagship store in Bangkok. Further proof of Furla’s growing presence in the Asia Pacific region was the inauguration of the first mono-brand store in Mumbai, India.

Another key area of development is travel retail, which has witnessed a 93% increase in turnover from the previous year. Today Furla distributes its special unisex Business Travel collection in 35 countries, with a total of 120 stores in major airports around the world.

If sales are moving increasingly swiftly, both the contribution of e-commerce, which has seen a 158% increase, and the widespread diffusion of the brand on an international scale can be said to play a key role. Today, Furla is present in 71 countries with 5 subsidiaries in France, Hong Kong, Japan and the United States. 80% of distribution is retail, with 320 mono-brand stores (156 Furla boutiques and 164 authorised retailers), and 20% wholesale through 1290 select multi-brand and department stores.

The 2012 financial results show that the Bolognese company’s strategies are clearly working. This is a company which, although still wholly owned by the Furlanetto family after more than 80 years, has distinguished itself with an efficient and modern managerial structure.

For Furla, being an evolved, international business also means sharing its new successes – all the more meaningful in times of crisis – with all its employees.All the people from around the world who have helped contribute to the growth of the company through their work received a bonus in 2012 for the 2011 profit of € 1.5 million.

For Furla, proof of development and success is giving work to 925 people worldwide. No fewer than 95% of these are woman, spread across 71 different countries. This female quota is even more significant in an international context where women are increasingly becoming victims of the drop in employment. Furla has firmly established itself as a woman’s company, not only because its products are expressly designed for and targeted at women, but also for its investment in them on a professional level.

*end of period forecast.

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