‘It’s a wonderful
event and this year has been bigger and better than ever,’ says JCI
consultant Jeannie Archer. ‘It gives us an unparalleled opportunity
to gain feedback on our product range from the people that really
matter – eg the sales crew – while the trademarket on the last
morning enabled us to translate that feedback into conversations with
buyers.’
Highlights of the Aeon
collection for 2013 bring together trends for sterling silver,
crystal and coloured beads, charms, and pieces that include symbols
of peace, health and happiness. All are exclusive to travel retail
and are presented in special AEON gift boxes with a full year’s
guarantee.
Blue & Green
Bead Bracelet by Aeon. An elegant and
eye-catching silver plated bead bracelet (JC1021/A) with a unique
Aeon white heart charm designed to represent kindness, openness and
truth. Striking bevelled blue beads are complimented by patterned
aqua green beads, together representing health and harmony. This
exclusive bracelet comes complete with several other carefully
selected charms and features a concealed clasp.
Alternating 5pcs
Clear Crystal bead bracelet by Aeon. This
high quality AEON unisex crystal and natural stone beaded bracelet
(JC1048/A) is part of a growing trend of jewellery that incorporates
the healing properties of natural stones into fashion jewellery
design. A renowned symbol of peace, tranquillity & happiness,
five individual crystals are strung along with natural stone to
create an eye catching and unique design.
Pavé-set Heart
bracelet by Aeon. A glittering Aeon
crystal pavé-set heart bracelet designed to catch the eye as well as
the imagination (JC1055). Effortlessly elegant, this bracelet is a
modern version of a classical t-bar design with its brilliant white
crystals set into a 9ct gold plated puff heart. It is striking in
its simplicity.
These pieces support a
range of sterling silver, silver-dipped and gold-dipped jewellery,
all of which are only available inflight. Best sellers over the past
year have been a sterling silver ball and earring set and a large
clear Austrian crystal ball pendant. Rose gold is also seen as a
growing trend and pieces have been introduced to reflect this demand.
Archer believes the
success of the AEON collection lies in its ability to meet current
trends with pieces that offer excellent value for money without
compromising on quality. ‘The jewellery market
inflight is increasingly competitive and, in today’s environment,
it is essential that we offer pieces to suit all budgets, whilst
maintaining quality and service,’ says JCI consultant Jeannie
Archer. ‘Offering pieces that are on-trend and, at the same time,
exclusive to travel retail, is key. We’re finding that demand in
the region where we’re most active – eg Europe – is for medium
priced lines, which are ideal for impulse self-purchase or as gifts
for loved ones.’
Based in Co Tyrone, N
Ireland, JCI Jewellery has established a sound business for the Aeon
brand of sterling silver, silver-dipped and gold-dipped jewellery
with listings on airlines including British Airways, Aer Lingus,
Thomas Cook, Monarch, Easy Jet UK, Jet 2, Flybe, Aeroflot, and
Tourvest for Virgin Atlantic, South African Airways and Kenya
Airways, Condor, Air Berlin, and Tui Germany. The past year has seen
new business agreements in Scandinavia with SAS and the company is
now looking to develop further into the Eastern bloc and North Africa
whilst consolidating its existing contracts.
‘We’re also happy to
develop specific pieces that are exclusive to airlines,’ continues
Archer. ‘For example for South African Airways we have designed a
special gold and black crystal hematite bracelet which we have high
hopes for.’
Enquiries:
Press enquiries: Rowena
Holland, Essential Communications.
January 2013
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