Recognized
for bringing the art of fine chocolates, Godiva Chocolatier inspires
passion for its brand by focusing on always surprising and delighting
customers and consumers. “In 2013, we will live up to our heritage
of established chocolate artisans and reputation for excellence in
packaging design”, says Leen Baeten, Marketing Manager Global
Travel Retail. “We will continue to have a strong focus on our
brand and plan several initiatives to engage with consumers and to
introduce them further to the world of Godiva. Offering relevant
innovation remains equally important as it drives growth for our
customers and for us. 2013 promises to be a very exciting year!”
As
leader in premium confectionary with over 86 years of heritage, we
are dedicated to excellence and innovation according to the Belgian
chocolate making tradition. At the TFWA World Exhibition in Cannes,
Godiva will showcase its new 2013 creations: luxurious combinations
of appealing flavours, delicate textures and elegant gift boxes.
These chocolate masterpieces are inspired by culinary trends,
reflecting tastes and preferences of chocolate lovers worldwide. We
particularly look forward to present Chocolats
Exotiques.
This travel retail exclusive collection is a bold selection of double
layered chocolates that combine a fruity ganache with a crunchy
texture into one extraordinary sensation. These unique chocolates,
created by Godiva’s Chef Chocolatier Patrick Peeters, are inspired
by the trend of pairing food with specially selected fruits and Asian
spices, for a unique taste & texture you will only find on the
dessert plate of a top restaurant.
Inspired
by Lady Godiva’s passion and boldness, Godiva’s Chefs Chocolatier
bring this pioneering spirit, generosity, boldness, and sensuality to
create enticing experiences certain to complement any occasion. In
order to highlight our established heritage and chocolate expertise,
we give in 2013 a modern twist to our signature Truffes
Collection, celebrating the authentic ingredients and crafted
appearance of Godiva truffles. The newly designed gift boxes express
even more the luxury aspect of the collection, by using rich
textures, chocolate colours and unique graphics, making the ultimate
gift option available for travellers around the world.
Since
1926, Godiva Chocolatier has become one of the most prestigious
chocolate brands in the world and in 2013 we are committed to immerse
chocolate lovers in the ultimate
chocolate experience.
Compelling and engaging in-store events offer buzz and excitement.
High profile presentations and activities create an exclusive
shopping environment. Successful events at key customers such as Ever
Rich/Tasa Meng, DFS Hawaii, and Belgian Sky Shop ... emphasized the
importance of introducing international travellers to the world and
story of Godiva.
Godiva
will continue to roll out its Travel Retail Store concept worldwide
including distinctive fixtures for boutiques and shop‐in‐shops. A
Godiva shop-in-shop at Schiphol Airport in the Netherlands, planned
for end 2012/early 2013 is a key milestone in reaching current and
potential consumers through our brand. The opening earlier this year
of the Godiva Chocolate Café at Harrods, London’s most iconic
department store, was a milestone in elevating our brand’s consumer
experience globally. As Travel Retail and its growth are
strategically important for the global expansion of our brand, we are
looking forward to soon adding a first Godiva Café in Travel Retail
to the list. “We at Godiva are passionate about our brand and
dedicated to bringing the ultimate chocolate experience to consumers
around the world. Travel Retail is in many ways our window to the
world and the place where we continue to reach new consumers. By
working closely with our customers, together we can continue to
define and strengthen the premium confectionery segment" says
Mohamed Elsarky, President Godiva International.
Press
Enquiries:
Rowena
Holland, Essential Communications
October
2012
Starting
in Belgium in 1926, Godiva has developed a world-‐wide
reputation for excellence with a presence in over 70 countries
offering a wide range of chocolate creations. Inspired by the values
of Lady Godiva, her passion, generosity, boldness and pioneering
spirit, Godiva Chocolatier creates the ultimate chocolate experience
and makes the right statement, whatever the occasion. Perfectly
combining its craftsmanship and heritage, Godiva's chocolate has
become synonymous with
luxury and innovation in Belgium tradition, bringing the best of
Belgium to the world.
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