Recently published
data from Euromonitor International in the annual Global Trends
Report revealed that inbound tourism from BRIC markets look set
to contribute to growth in arrivals and spending in European markets.
Meanwhile the2012 China Luxury Report by Fortune Charter Institute
reports that Chinese travellers overseas spend will reach $80 billion
in the next year.
In this context, and
following the successful 2012 Chinese nationality passenger research
study conducted by CIR, the market intelligence and retail
development agency announces plans to launch its 2013 BRIC Nations
Passenger Research Study. CIR’s experience of running research
projects at more than 70 airports around the world puts the agency
well placed to execute this industry-leading initiative.
With responses from
more than 14,000 inbound and outbound BRIC passenger interviews, the
study will cover ten airport locations including key outbound
locations in Brazil, Russia, India and China and key inbound
locations from a selection of global hubs. The study will deliver
insight into the expectations and behaviours of this fast-growing
passenger group, providing first hand and real-time understanding of
the issues affecting shoppers, capturing feedback as close to their
purchasing decisions as possible. In addition to providing detailed
category insight to clients from the five core categories, the
research will also communicate wider airport shopping behaviours and
attitudes.
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