Thursday, 5 April 2012

WORLD OF PATRIA BRINGS A TASTE OF SCOTLAND TO SINGAPORE

World of Patria International continues to diversify its product portfolio with a new range of smoked Scottish salmon which introduces some unusual and unique flavour combinations. The line can be seen in Singapore at TFWA Asia Pacific & GATE ONE2ONE (Stand A26).
St. James is a traditional smokehouse located in the Royal Burgh of Annan, Scotland, using only the finest quality fresh Scottish Salmon from approved growers, then hand cured with sea salt and brown sugar before traditional smoking over smouldering oak chippings. All products use only natural ingredients with no artificial flavours or preservatives.
There are eight varieties available with some truly original flavour combinations such as garlic & cracked pepper, Hendricks gin & tonic, pastrami, whiskey & wild honey, zested lemon & cracked pepper, and zested orange & cracked pepper. Original and gravadlax are also offered. All are available in 100g, 114g, 200g, 228g, 454g, or 500g packs with 28 days shelf life from manufacture for fresh and one year from frozen.
‘This is a top quality range – a traditional product yet again offering something a little different,’ continues Andy Butcher. ‘Food products are a growing offer in travel retail and we’re sure this range has excellent potential within the category. We had an excellent reaction to a soft launch at the Duty Free Show of the Americas and are delighted to now be introducing St James to travel retail markets globally.’





World of Patria International has worldwide distribution rights for St James in travel retail. The range joins a growing portfolio of premium and super premium wines and spirits, along with travel accessories, Ted’s Cigars and Fazer confectionery for selected markets. 

Press contact: Rowena Holland, Essential Communications. Email: row@essentialcommunications.org.
April 2012

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