Every great invention, every memorable song, every tear-jerking film, every stunning piece of artwork - each starts with a great IDEA.
At this year’s TFWA Asia Pacific & GATE ONE2ONE exhibition, Imperial Tobacco will be revealing its latest and greatest IDEA for premium brand Davidoff (stand J1).
The aim is to target a wider audience for Davidoff using an inspirational and artistic approach.
All details will be revealed in Singapore where Imperial Tobacco will be presenting the new concept and celebrate a special launch party.
‘This is the most important launch from Davidoff for many years and we are incredibly excited about it as we believe it will open up the brand to a completely new audience of smokers,’ says Jennifer Thanscheidt, Corporate Affairs Manager Global Duty Free. ‘The initial launch announcement will take place in Singapore and we will further push this inspirational concept with another major presentation at TFWA World Exhibition in October.’
Discover Davidoff’s new IDEAS in Singapore.
April 2012
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