Scorpio is delighted to announce a new travel retail distribution agreement with Hot Diamonds, effective immediately. The agreement covers both inflight and retail shops worldwide with the exception of Asia, where long-standing agreements exist.
‘We are absolutely delighted to be taking on the Hot Diamonds collection which perfectly complements our existing jewellery offer, headed by the ever popular Pierre Cardin brand,’ says Scorpio Group Sales and Marketing Director Richard Kennedy. ‘The Hot Diamonds brand is already well established in travel retail and has an excellent track record. We believe, however, that there is far more potential for the brand and certainly initial reaction to the line at the Duty Free Show of the Americas proved that to be the case.’
Hot Diamonds offers a specific Duty Free Range with two new collections for 2012: ‘Love Bites’, is a range of simply delicious pendants, and ‘Shades of Spring’ is designed to welcome the first spring-time blossom. Both collections include highlights of 18ct Rose Gold vermeil. These new collections complement a timeless Sterling Silver and Rhodium plated core jewellery range, with each and every piece adorned with a signature brilliant-cut diamond.
Retailing between $50 and $114 – with best-sellers in the $80/$85 range – the Hot Diamonds collection meets the demand for distinctive, contemporary jewellery designs and mid-way price points. ‘The Pierre Cardin range offers fashion jewellery at fantastic value for money prices, for which there is an ongoing and consistent demand,’ continues Kennedy. ‘However, there is also a growing demand for inspirational qualitative pieces in Sterling Silver and 18ct Gold featuring real diamonds, still at prices which are very affordable.’
“We believe that Scorpio is the ideal Duty Free partner for us, as their outstanding coverage of the Travel Retail and In-Flight sales channels is second to none. Also, their keen eye for excellent branding has been instrumental in our decision to form a partnership with them. We are looking forward to working closely with Scorpio to replicate the Hot Diamonds UK successes into the global market,” says Paul Collard, International Accounts Manager for Hot Diamonds.
The collection will be on display at the TFWA Asia Pacific & Gate ONE2ONE exhibition for buyers visiting from outside the region (stand K28)
Rowena Holland, Essential Communications. Email: row@essentialcommunications.org
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