The latest jewellery collection from Aeon (manufactured and distributed by JCI Jewellery) continues to offer a fabulous range of Sterling Silver pieces, but there is a new emphasis on "fashion” items at competitive prices to meet the needs of the current value conscious market.
Sterling Silver jewellery sets continue to have their place and the latest collection sees a new set of ball pendant and matching earrings; sets of four pairs of earrings; and a beautifully classic heart on a fine chain. Prices are held at a popular level to provide a collection that is equally suitable for scheduled and charter/low cost airlines.
Alongside the Sterling Silver collection, Aeon is also adding a wider offer in the fashion category, in recognition of consumer’s value needs. The range includes a variety of stylish pieces which capitalise on current fashion trends such as charms, friendship bracelets and beads and stones.
Included in the offer is a black bead bracelet with three charms: a silver heart, red apple and black cubic zirconia; and a long chain with the same removable charms. The three charms can be worn separately on the chain or together – simply clip on or off.
Also offered are sets of four friendship bracelets in a myriad of colours from grey and black to pink, yellow, green, purple etc. The collection includes four designs: cord with "silver dipped" catch, plated half bangle, plated bead bangle and traditional "friendship" bracelet. They are offered to airlines as a set of four at the incredible recommended retail price in the region of £15
Other options within the selection include a stylish large stretch bangle with cubic zirconia, ball and ring decoration; a modern large circle pendant with crystal inner detail; and three-pair earring sets at affordable price points.
For men, Aeon has experienced great success with cufflink sets. For 2012 there are new design sets available, each containing five pairs of modern and classic designs.
‘Sterling Silver jewellery has always been our core offer to airlines but we recognise that in today’s environment, travellers remain very price conscious – particularly in Europe – and to meet this need we’ve developed a wider range of fashion lines. Jewellery is very much an impulse purchase, particularly inflight, and we’re confident that this latest offer will hit the spot in terms of style, design and price,’ says Jeannie Archer
Notes to editors: Based in Co Tyrone, N Ireland, JCI Jewellery has established a sound business for the Aeon brand of sterling silver, silver-dipped and gold-dipped jewellery with listings on airlines including British Airways, Aer Lingus, Thomas Cook, Monarch, Easy Jet UK, Jet 2, Flybe, Aeroflot, and Tourvest for Virgin Atlantic, South African Airways and Kenya Airways, Condor, Air Berlin, Tui Germany,
Enquiries:
Jeannie Archer, JA Associates, Tel: +44 (0)1 252 783007. begin_of_the_skype_highlighting end_of_the_skype_highlightingFax: +44 (0)1252 781007. Email: jaassociatesinc@aol.com
MARCH 2012
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