Paul & Shark reflects on a fantastic week in Cannes

Paul & Shark is thrilled to report an excellent week at this year’s TFWA World Exhibition, where it held press conferences and meetings on its newly designed stand.

Starting off on Sunday with the Paul & Shark sponsored regatta which, once again, was a phenomenal success – Catherine Bonelli, Paul & Shark’s Global Travel Retail Director commented: “This year we had more people than ever before on the waiting list, each year the popularity of the regatta grows and grows. This time the event was particularly relevant as it ties perfectly into our ‘Save the Sea’ campaign.” Indeed, renowned artist Annarita Serra attended the regatta to give participants an insightful speech, before they set sail, about the importance of keeping the ocean pollution-free.

On Monday, the brand held a press conference where it spoke to various travel retail trade publications about its ‘Save the Sea’ campaign, they could also see the first stages of Annarita Sera’s work of art, created out of various materials she had found washed up on beaches around the world. On Wednesday, the press were invited back to the stand to view the finished work. “Annarita is truly a talent,” continues Bonelli. “She really is an example of how we can make something good out of something bad – she literally turned trash into treasure.” Visitors to the stand were also very impressed with the “Save the Sea” capsule created to support the project – a cotton t-shirt and bomber jacket in recycled polyester nylon, 100% derived from post-consumer plastic bottles collected and processed in Italy.

In terms of prospective new business, Paul &Shark can confirm it had a very busy week with back-to-back meetings with potential new clients as well as existing ones. “While we can’t announce anything specific yet, we can confirm that we had many promising meetings that will undoubtedly lead to more growth for the brand in travel retail,” says Bonnelli. “Visitors to the stand were particularly impressed with the new booth layout, which was created in synergy with the Paul & Shark new store design concept – and the embroidery machine went down a treat as always, with many visitors to our stand leaving with a new personalised polo shirt!

“I’d like to thank my team and Annarita Sera for making this year’s TFWA World Exhibition an incredibly worthwhile week, not only did we work extremely hard but, just as important, we had a lot of fun!”