Disaronno embraces Trussardi’s symbols and colours to
create the stunning new collector bottle.
This year’s TFWA World Exhibition
will see Illva Saronno reveal the latest in its line of annual Limited Edition
designer bottles of Disaronno® (Bay Village, Bay 19).
For the new end of the year holiday
season 2018, Disaronno® introduces ‘Disaronno
Wears Trussardi’ — an exciting Limited Edition where, true to form, it
chooses an Italian lifestyle brand to make its unmistakably unique bottle extra
special.
Sense of tradition, innovation and
Italian elegance are some of the values the two brands share. They are values
that emerge clearly in this latest Limited Edition, where the typical Trussardi
texture and greyhound logo unite with the Disaronno bottle’s distinctive shape.
Fine fuchsia, green and blue brushstrokes frame the famous label for a totally ‘today’
result.
“For years the Limited Edition has
marked an annual highlight with reference to our brand’s visibility,” comments Illva Saronno Holding CEO Augusto Reina.
"Disaronno® is appreciated across the globe as an emblem of Italian style. And this year
we are proud to make a particularly classy, elegant statement with a graphic
design that reflects in full our perfectly modern essence.”
“The Trussardi story is very much
about innovation, discovery, the concept of fusion. In addition to
strengthening the bond between two companies that epitomize the Italian spirit
worldwide, designing the iconic Disaronno bottle underscores once again that
Trussardi continues to be a 360° lifestyle brand,” says Tomaso Trussardi, CEO of Trussardi.
Along with the classic bottle, the Disaronno
Wears Trussardi Limited Edition comes in two delightful sets of mini bottles, in packages of three, they as well collector’s items.
Domenico Toni, Illva Saronno’s Global Sales Director, says: “The Limited Edition bottles
have been very well received in travel retail since we launched the concept six
years ago. The new Disaronno Wears
Trussardi bottle is an ideal holiday gift for fashion aficionados or great
for self-purchase to share with friends, making it ideal for GTR. The bottle
has masses of shelf appeal, while the miniature bottle sets are ideal for
point-of-purchase/till point sales – a perfect opportunity for adding value to
the basket..”
With its unique flavour and golden
amber hue, Disaronno® has a distinctive
aroma that has won fans of all ages; taking Italian style to many corners of
the globe. Delicious both neat and on the rocks, Disaronno® is perfect for celebration.
This year sees a smart hero cocktail: Disaronno®
Sparkling, a simple yet delicious drink that consists of 1 part Disaronno®
and 3 parts Prosecco (Italian sparkling dry white wine), with a currant sprig
garnish.
“As usual in Cannes we will be
serving our signature cocktails at our stand, including the new Disaronno® Sparkling, and look forward
to catching up with existing customers as well as potential new partners, and
having a fun and productive week.”
#DisaronnoWearsTrussardi is the sixth Limited Edition of the
Disaronno® Icon project, the brand’s annual collaboration with a leading name
in Italian fashion.
Note 1: source
IWSR 2017 - International Wine & Spirit Research
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