FRAAS - The Scarf Company enjoys successful week in Cannes

This year’s TFWA World Exhibition has seen FRAAS further expand its global travel retail development as operators realise the brand’s potential in various distribution channels.

“Thanks to our immensely diversified fashion collections, different PAX demographics, prices and fashion themes can all be catered for,” explains Christian Ruehrschneck, Head of Travel Retail at FRAAS. “Being awarded bronze at the Frontier Buyer Forum just proves how well FRAAS can contribute to product assortments within global travel retail.”

Following confirmation of inflight listings with airlines including Lufthansa, Swiss, Aeroflot, British Airways and Etihad, along with ferry companies Tallink and BC Ferries, FRAAS exhibited in Cannes this year with ambitions to take the brand into the next stage of its industry development.  “This year really proved that the investment is paying off,” continues Ruehrschneck. “Over the week we had around 70% more appointments than in 2017 with serious interest from buyers across the globe. Although we cannot confirm new business yet, we’re following up on very positive discussion with retailers/buyers for inflight, airports, cruise and ferries. We’re extremely confident of securing a number of new listings as a result.”

In Cannes FRAAS introduced its on board personalisation concept, exclusive to the travel retail industry and aimed particularly at the cruise market. “We embroidered scarves on the spot for visitors to the stand and the reception was extremely positive,” continues Ruehrschneck.  “We are very optimistic that this concept will now go live on many cruise lines around the globe.”

The family owned German scarf manufacturer, with more than 135 years of history, will continue to focus on further expanding its travel retail business with airports, cruise and ferries all seen as crucial points of sale, in addition to its existing inflight business. 

“Our aim for the next two years is to double the sales of previous years. With the opportunities we see in the market and the reaction we had in Cannes last week, we most definitely think this is achievable,” adds Ruehrschneck.