Champagne
Lanson will be releasing a limited edition design of its multi-award-winning
Rose Label Brut NV Rosé bottle.
The new
bottle, inspired by London’s Shoreditch district, will be released just in time
for Valentine’s Day. It is original and audacious and showcases a modern and
innovative design; aimed to be attractive to young consumers and help to create
renewed excitement from Lanson’s loyal customer base.
The new Rose
Label “A Message in the Bottle” limited edition showcases an innovative ‘tag
concept’ which uses a variety of ‘graffiti’ style markings - designed to
describe the bottle’s contents.
Champagne
Lanson describes this innovative design concept as ‘A Message In The Bottle’
and believes it brings to life its unique style and slogan: ‘The Perfect
Start’.
Champagne
Lanson has chosen its traditional pink for the bottle specifically to appeal to
those customers in search of something original for Valentine’s Day and also
the enduring appeal to last throughout Spring (Cherry Blossom), Mother’s Day and beyond.
The new
limited edition will be launched in Frankfurt and Brussels Airports on
Valentine’s Day and will be available in Paris Airport’s springtime Cherry
Blossom shopping event from 13 March until 23 April.
“Made using
the traditional method since 1760, the multi-award-winning Champagne Lanson
Rose Label Brut NV Rosé is as delicate
as it is fresh. With soft pink hues and the subtle aroma of roses, it has a
lingering finish filled with summer berry notes. Aged for at least three and a
half years, its signature mouthwatering taste makes it the ‘Perfect Start’to
any occasion. This style of Champagne deserves the ultimate bottle, and this is
what we believe we have produced with this new limited edition ‘A Message In
The Bottle’ concept. It is the perfect combination of innovation and trend,
making it ideal for younger consumers; a demographic we really want to tap into
and gain their brand loyalty, as well as appeal to our loyal customer base,”
comments Olivier De La Giraudière, Travel Retail Director, Champagne Lanson.
Champagne
Lanson was one of the pioneers in the development of Rosé Champagne and it Rose
Label Brut NV Rosé is one of the most appreciated in its category.
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