The
innovative global sunglass brand – INVU ultra polarized – was awarded the
renowned Pont d’Or Award by the optical trade magazines Mode et Tendances and Optique
Mag. This is a true honor since over 13,000 optical retailers were polled
in order to select the best sunglass brand of 2017 and INVU ultra polarized was
the clear winner. “We are extremely pleased with this vote of confidence from
the optical community,” says Jerry Dreifuss, CEO of Swiss Eyewear Group (SEG).
“It shows that the market recognizes and values our hard work and dedication to
offering retailers and end consumers the absolute best value for money when it
comes to sunglasses.”
The key to INVU’s success is global fashion design,
Swiss engineering and the highest quality materials combined with INVU’s
state-of-the-art proprietary ultra polarized lens. Last but not least, with a
retail price of Euro 50 – Euro 80 INVU has hit a sweet spot for the Travel
Retail distribution channel, where the impulse purchase segment continues to
gain in importance. With
34 airline listings and a growing number of airport stores (including Dubai
Duty Free, Kappe, Dufry Russia, Heinemann Norway), ferries and cruiseships (including
Colorline and Condor Ferries) SEG is set to announce further expansion for INVU
over the coming months.
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