Invu sees sales success with Saresco

Swiss Eyewear Group is already seeing the benefits of new business with Saresco for its Invu sunglasses range.

Since February 2017, a number of Invu styles have been listed at the Lome airside store in Togo where, says Swiss Eyewear Group director travel retail international markets Rebecca Harwood Lincoln: “the trend styles are selling exceptionally well”.

Rebecca highlights Invu models T2702A and B as best sellers.  Both frames are bold round ladies styles in shades of transparent purple and black or transparent rose and black with gradient lenses, adding “in addition, classic aviator and metal frame styles for men such as Invu models B1701A and B1612A/B are also performing beyond expectations, while women’s oversized frames such as B2716B, coloured frames with contrasting temple such as B1710B and tortoiseshell frames B2723B are all proving very popular.”

Adds Rebecca: “The Saresco business came as a direct result of meetings held on our yacht, the Indulgence of Poole in Cannes last October.- just one of many really positive new business introductions we enjoyed during the week. With this year’s event just two months away, our appointment books are already filling up and we’re confident of another highly successful week.”

Adds Vanessa Potiron, Purchasing and Business Development Manager at Saresco Afrique: “We are very happy with the sales of Invu sunglasses, having chosen Invu for the commercial designs and high quality frames combined with the impulse purchase price points that perfectly meet our customers’ needs.”

For further information about  Invu sunglasses and the TR exclusive promotion, please contact martyn@newthing.uk.com

All INVU sunglasses are engineered in Switzerland, equipped with the ultra polarized lens technology from Swiss Eyewear Group and retail at a consumer friendly price of Euro 50 – Euro 70.