As the leading airport retailer of consumer electronics, Capi is constantly in motion to offer travellers the latest trends. Since wireless solutions form an important development in the electronics market, Capi has embraced the next chapter in mobile technology: wireless charging. The airport retailer started a partnership with “andi be free”, a premium Swiss brand of TECFLOWER AG specialised in wireless charging with a twist. An innovation in the field: the docking station holds mobiles magnetically and charges it wirelessly. To showcase the easy and comfortable use of the innovative “andi be free” products available at Capi, the parties introduced an exciting robot arm at Amsterdam Airport Schiphol.
Over the years, ‘wireless’ has become increasingly important in electronics retail, especially in airport retail. For that reason, Capi offers travellers a range of wireless products like headphones, earphones and speakers from premium brands, leading A brands and its private brand Mitone. This market of wireless solutions is expanding rapidly. And now, Capi takes wireless to the next level with the brand “andi be free”. Designed in Switzerland and made in Germany, the premium docks and cases for iPhone and Samsung Galaxy mobiles from generation 6 use a patent pending technology to charge mobiles wirelessly and hold them magnetically.
Together with the premium brand “andi be free”, Capi created a unique promotion on the Action Marketing Table at Lounge 2, Amsterdam Airport Schiphol. A robot arm was installed to demonstrate how wireless charging works and how easy it is to move your mobile from one charging station to another. This robot arm immediately attracted the attention of many travellers.
Peter Wiggers, Managing Director Royal Capi-Lux, states: “With this robot arm, we have a dual purpose. We present this innovation in a unique manner, while giving travellers an exciting shopping experience. Travellers can fully discover this trend, adding to the unique and exclusive experience at the airport.”
Martina Gromnitza of TECFLOWER AG’s “andi be free” indicates: “Just like Capi’s assortment, our wireless charging solutions are perfectly suitable for travellers, enabling them to stay connected anywhere they want. Moreover, with our premium quality brand, we provide travellers with the latest innovations. Capi and TECFLOWER AG with its brand “andi be free”, turn out to be a great match, which is emphasised with the robot arm promotion.”