Jacob Olsen, Travel Retail Manager at DYRBERG/KERN explains: “We used the Singapore fair as a test-run to obtain vitally important feedback from our current and potential customers on the new concept. COMPLIMENTS by DYRBERG/KERN was very well-received, but we wanted to offer the customer an even better solution which is why we hurried back to the design studio in order to kick-start a few adaptations.”
COMPLIMENTS by DYRBERG/KERN is a complex ring system that allows you to customize your own look by changing the topping of the ring. Very easy to use – you just twist the top to change - the concept was launched globally in May this year and is already a great success. This, fused with the feedback from Singapore, is the reason for the enhanced focus on COMPLIMENTS by DYRBERG/KERN at TFWA World Exhibition.
“After many requests and inquiries from both buyers and press, we have decided to focus the TFWA fair around COMPLIMENTS by DYRBERG/KERN – a jewellery concept that allows you to customize the look of your ring to fit your style and mood. Since Singapore, we have made one major adaptation specifically for the Travel Retail market – a size-adjustable ring system. We wanted to make the experience as easy as possible and even more adaptable to each market, and this seemed like the best way! With only a little adjustment we can achieve the right size for all. I am very excited to show everybody our COMPLIMENTS by DYRBERG/KERN concept at TFWA World Exhibition,” adds Olsen.
The COMPLIMENTS concept comes in four different combination sets, specifically designed to ensure that there is something to fit all types, styles and preferences. With the price point of the sets at $120, the COMPLIMENTS collection is an ideal jewellery concept for both the inflight and retailer channel.
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