Stoli Group ® brings the spirit of Louisiana to Cannes

This year’s TFWA World Exhibition & Conference sees Stoli Group® introduce an exciting new addition to its duty free portfolio and move to a much enlarged stand in the new Beach Village (stand 02).

January 1, 2016 saw SPI Group, the parent company of Stoli Group® USA announce a long term international partnership with Louisiana Spirits, LLC, producer of Bayou Rum®: America’s Rum®. Following its successful relaunch into the Americas market earlier this year, and regional introduction into duty-free, the award-winning Bayou Rum® now sees its global travel retail launch in Cannes.
Preconceived by Louisiana Spirits in 2011 and launched in 2013, Bayou Rum® is made in the traditional way in a traditional copper pot, using 100% natural unrefined sugar and molasses.  Following a traditional ‘sugar house’ recipe, Bayou Rum is the first spirits addition to the Stoli Group portfolio of premium brands, which includes the flagship Stoli® Vodka brand and the ultra-premium luxury vodka, elit® by The House of Stoli®.
“This best-selling craft American Rum has a fantastic heritage and superior taste and is a perfect addition to our travel retail portfolio,” says  Jean-Philippe Aucher,  Stoli® Group Global Duty Free & Travel Retail Director.  “Rum remains an undeveloped sector with a great deal of potential – especially for premiums. According to the West Indies Rum and Spirits Producers’ Association’s (WIRSPA), the sector grew from 101.7m nine-litre case sales in 2000, to 142.2m in 2010 (IWSR) – which is pretty impressive, with spiced rum sales doubling during the same period and flavoured rums growing by 50%.”

Aucher believes Bayou is perfect to capitalize on this trend that – he believes – is reflected well by demand in travel retail.  “It’s a ‘trendy’ alternative to other dark spirits in some markets and a popular mixer for cocktails and long drinks. Premium rums are becoming more appreciated whilst generally rum has a more exotic connotation than Scotch or Cognac for younger drinkers. All this makes Bayou Rum® perfect for duty free, lending itself well to airport activations via pop-up bars, sampling etc,” he adds. It also fits well into the Stoli portfolio.

The Bayou Rum® family consists of four offerings:  Bayou Select Rum®, Bayou Silver®, Bayou Spiced®, and Bayou Satsuma Rum Liqueur® – all with their own unique personality – and initial


response in the US has been excellent. Dayna Dennington, Regional Director Duty Free North and Central America, Stoli Group comments: “So far, Bayou Satsuma  Rum Liqueur® has been a universal hit, even in mixology bars which are known for having a disdainful view on flavoured alcohol. It is a truly unique product without any competitors and a huge variety of uses: as a chilled shot, modifier, shot, or a beer combo. Bayou Select Rum® is held in very high regard, especially by whiskey aficionados and connoisseurs while Bayou Silver® has also been well received. Bayou Spiced® is expected to see its main sales season in the winter months, as it’s perceived as a ‘warming’ drink.”

Using the slogan ‘Make Rum Great Again’ Bayou Rum® is featuring extensively across the US in relevant events including Tales of the Cocktail and National Rum Day which took place in mid-August. A strong social media campaign is supporting the brand with activity on Facebook, Instagram and Twitter. Continues Aucher: ‘We’re very much looking forward to introducing and tasting Bayou Rum® with our customers in Cannes this year.  We’ve got a strong activation program planned to support the launch into global travel retail and we’re confident that Bayou Rum® will rapidly become a ‘must-stock’ item for retailers in all regions.”



About Stoli Group
Stoli Group (headquartered in Luxembourg) was established in 2013 as the division that is responsible for the production, management and distribution of SPI Group's global spirit portfolio - the iconic Stolichnaya® Premium vodka range, elit® Vodka and Moskovskaya® . With operational business units across 3 continents and distribution in 167 countries, the group is led by a multi-national management team with key office locations in Europe, USA and China.

With almost 1 bottle of Stolichnaya® Premium vodka sold every second, each one defines the benchmark for quality with a meticulously crafted liquid that meets the highest alcohol standards - Alpha Spirit. Stoli’s exceptional purity is achieved by controlling the process from grain to bottle, using only the highest quality ingredients and processes in the Group’s own,


ultra-modern raw alcohol distillery in Tambov. The spirit then travels to Latvijas Balzams where it is blended with artesian water, quadruple filtered and bottled to become Stolichnaya® - as it has since 1938.

For more information visit www.stoli-group.com and www.stoli.com. Find us on Facebook at facebook.com/stoli and on Twitter @Stoli

For more information visit www.stoli.com or follow on Facebook at www.facebook.com/stoli and on Twitter @Stoli.

About Bayou® Rum
Bayou Rum is America’s Rum® handcrafted from fresh Louisiana sugarcane for an award-winning flavour recognized 65 times in tasting competitions; distilled and bottled consistently with quality assurance at the largest private rum distillery in the USA.  Bayou Select Rum is the finest expression of the Bayou Rum family consisting of Bayou Silver, Bayou Spiced, and Bayou Satsuma Rum Liqueur. In just two years, Bayou Rum has received more than 70 awards and accolades,

Bayou Select Rum is the finest expression so far of the unique Louisiana sugarcane rum born from the rich soils of the mighty Mississippi river delta. Fermented with cane yeast, distilled in American copper pot stills, and rested in American oak in the Louisiana heat, this classic dark rum is sure to excite rum lovers’ palates with its complex aroma, delicious flavors, and sensuous finish.
From the land where sugarcane and Satsuma oranges first arrived in the USA, comes Bayou Satsuma Rum Liqueur, a craft-made, All-American rum flavoured with Satsuma juice. Biting into a freshly peeled Louisiana Satsuma is hard to beat!
Silver Bayou Rum is proofed with triple filtered fresh water delivering the cleanest and purest taste possible. From traditional cocktails, including Louisiana favorites, to your own creations, Bayou Rum delivers the heart and soul of the ultimate cocktail experience. The smooth and subtle character of Bayou Rum is perfect over ice, in a classic d daiquiri or mojito, or in your favourite rum cocktail creation.


Spiced Bayou Rum is infused with classic traditional spices with a Louisiana twist. Featuring Louisiana grown ingredients, this special gumbo of spices creates a unique and satisfying blend that makes it the perfect rum for mixing. Spiced Bayou Rum livens up everything from a rum and cola to unsweet tea or an ice cube.
For more information, visit www.bayourum.com or follow on Facebook at www.facebook.com/bayourum, on Twitter @BayouRum or on Instagram @BayouRum.
# # #

Marie Brizard bring contemporary new look to Cannes

Marie Brizard Wines & Spirits (MBWS) enters a ‘new generation’ this year at the TFWA World Exhibition, with a revived new look for its liqueurs range that is creative, modern and guaranteed to impress buyers.

Since its creation in 1763, the Marie Brizard Anisette travelled through the centuries, never going out of fashion. Today, this iconic mix is back with a new look that is synonymous with freedom of mind, non-conformism and refinement. This new look asserts Marie Brizard’s strong personality through a new visual identity that cleverly brings some set traditions into play while breaking others.

The historical slender feminine lines of the bottle, which is a huge part of its success throughout the world, remain unchanged and are even enhanced with multiple facets, for a defined contemporary look.

The aromatic heart of each liqueur is a skilful blend of different spirits or infusions, or even both. This requires a great know-how and the amazing talent of a woman. Marie Gentil, master liqueur maker and an expert of flavours and aromas was both the keeper of Marie Brizard’s secrets and the one person responsible for carrying on her work, she personifies the soul of the brand and its standards of excellence.

Kevin Baker, Marie Brizard’s Global Travel Retail Director, says: “Cocktails have been growing dramatically around the world and Marie Brizard is perfectly positioned to reflect that trend in Travel Retail. We have great tasting signature cocktails, whilst being the perfect partners as ingredients in any drink creation. The Marie Brizard brand is widely recognised amongst the world’s best mixologists for its quality and versatility and they enter the Marie Brizard Masters global cocktail competition in great numbers, culminating in the final in Bordeaux in November.

“This year’s relaunch sees the unveiling of an exciting new design and activation plans to engage with travellers. The Cannes exhibition provides the opportunity to share those plans with Global Travel Retail customers”.

MBWS will also be showing the new look for its multiple award-winning Gautier range. Recognised as the best cognac in the world for the second year in a row, Gautier has undergone a major strategic makeover, with a new brand personality and package design based on craftsmanship, heritage, unique know-how, and generosity. ‘An accessible craft cognac’ is Gautier’s new brand territory, reflecting a unique and authentic relationship to the natural elements (wood, water, cognac eaux-de-vie) in the cognac making process while the new packaging boasts vivid imagery such as vineyards and rivers, giving a strong and contemporary visual identity.

The controversial and daring SHOTKA, a premium high strength flavoured vodka targeted at rebellious night-clubbing fans, will also be on display. Without the narcotic effects of this most hotly debated drug, cannabis-flavoured SHOTKA stands out with its unique and unexpected taste. First launched in Spain during Summer 2015 in a strategic partnership with Matinee Group, one of the most prestigious nightlife companies in the world, SHOTKA is the focus of a targeted activation program that will run throughout this year. While the ABV of SHOTKA has been lowered in domestic markets to qualify it as a Hemp Liqueur, the travel retail version retains its high strength of 50% ABV, making it a duty free exclusive.

Also on display will be another medal winner, Sobieski, 100% pure rye Polish vodka with an authentic, rich taste and a silky finish thanks to the high quality of the rye grain used in its production.  Sobieski vodka has seen continuous growth since its international launch in 2001 and has received many prestigious awards including:
DOUBLE GOLD MEDAL at the San Francisco World Spirits Competition 2016
Teraz Polska (Now Poland) – the most prestigious Polish award,
Gold Medal Best Standard Vodka from Drinks International,
Gold Medal from Beverage Testing Institute,
Award from French prestigious magazine “La revue du vin de France”.

Scorpio Worldwide brings new exciting partnership to TFWA World Exhibition

Inflight distribution specialist, Scorpio Worldwide is delighted to announce its new partnership with Mo Bro’s – a brand developed especially for males who want to groom and care for their beard as they do the hair on their head.

Mo Bro’s was founded in 2014 by three brothers after they decided to grow their beards for Movember, the annual event to raise money for Men’s Health charities, particularly related to prostate cancer. During this time, the three brothers struggled to find products to stop their emerging beards from becoming itchy and messy; to solve the problem they developed their own range of innovative, high quality grooming products.

To cater specifically for the travelling man, Scorpio Worldwide and Mo Bro’s have created three travel retail exclusive collections that will be showcased at TFWA World Exhibition (Mediterranean Village, P08). Available in Classic Cedarwood or Unscented these include:

Mo Bro’s Grooming Travel Kit – A perfect gift for a bearded friend. The gift set contains all of the essentials you or your bearded companion will need to maintain a beard. The essentials include items such as Beard and Moustache combs for necessary grooming, as well as beard oil to stop any irritation. This gift set also comes with a Gift Tin which means you can easily wrap up the present for that special bearded someone. 1x Premium Aluminium Gift Tin, 1x 25ml Beard Balm, 1 x15ml Moustache Wax, 1x 10ml Beard Oil, 1x Beard Comb, 1x Moustache Comb.

Mo Bro’s Ultimate Beard Care Kit – The most complete beard grooming package available. It comes with every tool needed to effectively groom a beard into the awesome mane it’s destined to be. 1x Premium XL Aluminium Gift Tin, 1x Hessian Carry Bag, 1x 25ml Beard Balm, 1x25ml Moustache Wax, 1x20ml Beard Oil, 1x80g Beard Soap, 1x Beard Comb, 1x Moustache Comb.

Mo Bro’s Beard Balm Gift Collection – This gift collection allows the user to try each of the six scented beard balms available in the Mo Bro’s collection. Each beard balm keeps the beard soft and conditioned with ingredients including almond oil and shea butter. A perfect gift pack that includes 6x 25ml Beard Balms – Cedarwood, Unscented, Sandalwood, Vanilla and Mango, Sweet Mint and Summer Spice.

Stuart McGuire, Chairman, Scorpio Worldwide, comments, “The Mo Bro’s brand is a great example of entrepreneurialism, which I have great admiration for as it's the same spirit upon which Scorpio Worldwide was built. The Mo Bro’s brand is ideal for inflight due to its gifting potential, and as the channel in general is impulse-driven the brand is sure to emulate its current domestic success.”

Tia Maria’s new look debuts to travel retail in Cannes

This year’s TFWA World Exhibition & Conference sees Illva Saronno present buyers with new packaging for its world renowned coffee liqueur, Tia Maria (Illva saronno – Green Village M52).

The new bottle takes on an attractive look with a contemporary twist, with an elegant silhouette to show off its harmonious shape. The deep red label on the black bottle renders Tia Maria even more prominent behind the bar and on the shelf.

The new Tia Maria bottle has been tested with consumers through the use of an innovative research method based on neuromarketing. It is a discipline that blends traditional marketing with neuroscience and pyschology, measuring what occurs in the human brain when it is subjected to stimuli related to products or brands. The result represents a further step forward for a historic brand that has always been in vogue, even for newer generations.

Tia Maria is a coffee liqueur with a charismatic personality and significant aromatic structure thanks to high-quality 100% Arabica coffee and the unmistakable notes of Jamaican rum and Madagascan vanilla. It is ready to make its appearance in cafes around the world, with its coffee cocktails that highlight the extraordinary mixability and versatility of the sophisticated coffee liqueur.

SUMMER COCKTAILS
Tia Maria Frappè
The sweet thrill of coffee in summer
50 ml Tia Maria
50 ml espresso coffee
10 ml sugar syrup
50 ml milk

Tia Espresso Martini
The elegance of coffee served in a classic Martini glass
35 ml Tia Maria
25 ml vodka
35 ml espresso coffee
12.5 ml sugar syrup

Cannes also sees the reveal of the newest Icon limited edition designer Disaronno bottle, succeeding the extremely popular Roberto Cavalli edition.

Says Flavio Lasalandra, International Marketing Director: “This is a big year for Illva Saronno, with the new look Tia Maria bottle and the new limited edition designer bottle coming out – details of which will be announced in October. We’re extremely pleased with the new look for Tia Maria bottle which we’re confident will have much improved shelf stand out and appeal within travel retail. We’re looking to support the new bottle with instore activations and tastings in order to engage directly with passengers.”

PVM appoints new Marketing Manager for GTR

Perfetti Van Melle is pleased to announce the appointment of Femke van Veen as its Marketing Manager for Global Travel Retail.

Femke has a wealth of experience in Marketing and Trade Marketing having spent the last 9 years in various positions at Proctor and Gamble.

Susan De Vree, PVM’s Global Travel Retail Manager, says: “For the last few  years we have shown an impressive growth in our business and this has led us to look for a dedicated person for our Marketing department. The Travel Retail market is very dynamic and it is important to react quickly to changes and be able to give the right support to the business and set out a long and a short term strategy for our global brands. We are confident that Femke will play a key role in providing and implementing innovative NPD and a refreshing vision on our category.”

Furla’s sales boom in Bucharest

Furla is thrilled to announce the opening of a new store in Bucharest Henri Coandă International Airport following the success of its 17m2 personlised corner, which has seen excellent sales since its installation in 2014.

The new shop-in-shop, measuring at 30sqm, was opened in August 2016 in partnership with Gebr Heinemann-Millenium, and features Furla’s AW16 collection.

“We are absolutely delighted with the performance of Furla in Bucharest,” says Gerry Munday, Furla’s Global Travel Retail Director. “The fact that we have had to upgrade to a bigger space speaks volumes about the growing success of the brand, and I sincerely thank Heinemann for their dedication and help with this opening.”

Luxury brand Molton Brown sets its sights on Global Travel Retail following UK success

From its first store in London’s upmarket Mayfair to luxurious destinations across the globe, Molton Brown has blended unique and exotic bath, body and home fragrances since 1973.

Famed for its innovative and memorable scents and the creator of Britain’s first luxury fine liquid hand wash, Molton Brown has over 60 own brand stores plus numerous official stockists across the globe. For many, the first experience of Molton Brown is via the multiple luxury hotels and cruise ships the company works with in more than 65 countries. 

Over the past 13 years the company has also built a thriving travel retail business in UK and European airports, seeing development of this channel as a vital element within its global business strategy. Says Tim Pluess Associate Director, Export Sales Molton Brown:

“Travel retail is a wonderful opportunity to introduce the brand to the discerning shopper, provide them a great experience and a scent memory.  No other channel has such a strong shopper profile, and a beauty category crying out for a brand with our heritage which includes travel.  Show casing these points in the right way clearly drives awareness and a halo to domestic and international markets.”

Positioned as “a discerning destination of fine fragrance blends, perfect for body, bath & home” Molton Brown has a loyal customer base. Equally, Molton Brown has built a reputation as the perfect luxury gift, making it ideal for travel retail and creating a point of difference over others in the market place.

Molton Brown’s ever-increasing product range provides massive opportunities for incremental sales in travel retail, says the company. “The breadth of our offer enables retailers to enjoy additional sales rather than cannibalizing on existing business with other beauty brands,” explains Pluess. “This not only increases average basket size but builds sales of the category as a whole.”
With travel retail sales figures for the first two quarters of 2016 showing double digit growth, Molton Brown is now gearing up to take its inherently British brand - the company holds a Royal Arms for the supply of toiletries to Her Majesty Queen Elizabeth II – to travel retail markets worldwide. Pluess continues:  “Travel is very much part of Molton Brown’s DNA, so it’s fitting that travel retail should play a vital role in expansion of the brand. We see travel retail as a global shop window; one that enables us to introduce Molton Brown’s unique blends and luxurious products to travellers from all over the world.”
Molton Brown’s link with travel is not just sales patter. Molton Brown travels the world, curating the rarest and best ingredients to match the finest English craftsmanship. Made by its master perfumers, it composes imaginative, vibrant, and unexpected fragrances; an olifactive library of extraordinary notes for the eternally curious.

Pluess believes that the “British-ness” of Molton Brown is one of its strengths. “We’re extremely proud of our London roots,” he says. “Having a Royal Arms from Her Majesty Queen Elizabeth II is a huge plus. Combine that with collections that are inspired from destinations across the world and we see Molton Brown as the perfect travel retail offer.”

Currently listed in the UK through World Duty Free and Aelia, along with a number of other European destinations through Heinemann, Aer Rianta and Dufry, the brand is now seeking retail partners in key locations throughout the rest of Europe, the Middle East and Asia.

“We’re looking to be in the top 20 key international airports by 2020,” continues Pluess. “This may be a very optimistic objective, but it is one that I feel is achievable,” he says. “Molton Brown brings a unique offering to airports; not only do we have a broad range of luxury products, we also bring an interesting story and credibility behind our brand.”

In order to build awareness of Molton Brown within the global channel, the company has appointed specialist travel retail public relations company, Essential Communications (EC). Molton Brown will be working with EC to help boost its profile in the sector, and both parties are looking forward to a successful and fruitful future partnership.