PVM appoints new Marketing Manager for GTR

Perfetti Van Melle is pleased to announce the appointment of Femke van Veen as its Marketing Manager for Global Travel Retail.

Femke has a wealth of experience in Marketing and Trade Marketing having spent the last 9 years in various positions at Proctor and Gamble.

Susan De Vree, PVM’s Global Travel Retail Manager, says: “For the last few  years we have shown an impressive growth in our business and this has led us to look for a dedicated person for our Marketing department. The Travel Retail market is very dynamic and it is important to react quickly to changes and be able to give the right support to the business and set out a long and a short term strategy for our global brands. We are confident that Femke will play a key role in providing and implementing innovative NPD and a refreshing vision on our category.”