The third and final collaborative release in the series showcases Bowmore’s classic whiskies aligned with a selection of iconic Aston Martin cars.
Bowmore® Islay Single Malt Scotch Whisky has unveiled the final release of its exclusive global travel retail collection, Designed by Aston Martin, which unites Bowmore’s dedicated GTR range with some of the ultra-luxury car marque’s most iconic cars.
A shared commitment to uniting heritage and innovation to craft the precious into the exceptional sits at the heart of the relationship between Bowmore and Aston Martin. A richly genuine connection calling on the past yet creating relevance today and aspiration in the future, deepening and gaining momentum over time, now celebrated in this striking new collection.
Since launching in 2021, this collaboration has proved hugely popular with its distinctively bold, limited edition bottle and pack design. In this final series, the existing Bowmore 10, 15 and 18 Year Old single malts provided the inspiration to Aston Martin’s design experts, to select specific car designs and stories to align with the distinctive character of each of the whiskies.
The bold character of Bowmore 10 Years Old aligns with the Aston Martin 1923 Razor Blade, to collectively tell the story of a passion and vision, where strength of character and intensity play a crucial role. Its depth of flavour and bold notes are created from exceptional ageing in Sherry Oak casks, resulting in a ‘spicy’ take on the signature fruity, smoke of Bowmore.
The Aston Martin 1923 known as Razor Blade was built with a clear goal in mind - to break world records for 1.5litre cars in exceeding the 100mph speed barrier. With its striking aerodynamic body, designed by British aviation manufactures de Havilland, this car was born to race. Using ground-breaking technology, Aston Martin’s creation embodies a distinctly bold and confident move of its time, and 100 years since its inception, this car has firmly solidified its place in the history of Aston Martin.
With a united desire for elegance, the Aston Martin DB4 and Bowmore 15 Year Old capture this in a synchronised vision of their creation, story and characters. Sophistication and flair underlie the essence of the partnership, elevating its look with a stylish and refined edge. Offering a pure interpretation of a design of its time, the 1958 DB4 symbolised a design milestone for Aston Martin, with the introduction of its Italian-inspired ‘Superleggera’ chassis.
From ground-breaking disc brakes on all four wheels to the iconic front wing vents with their distinctive polished blade, its elegance embodies both performance and style. This perfectly pairs with the Bowmore 15 Year Old, a true spirit of opulence, combining first fill bourbon casks and hogsheads. It is defined by sweetness, reminiscent of Italian desserts and Italian Amalfi lemon and honey, providing an enriching journey of flavour discovery.
The complexity of the Aston Martin DB9 perfectly aligns with the balance and depth of the Bowmore 18 Year Old. Signifying a new era for Aston Martin, the DB9 (2003) is one of the most standout Aston Martin innovations of all time and showcases a complexity of engineering with the perfect balance of 50/50 weight distribution front to rear – almost unheard of in road cars.
Likewise, Bowmore 18 Year Old is rare and complex from time spent nurturing in the finest Oloroso and PX Sherry Casks. With its rich dark appearance, the complex layers of flavours seamlessly combine dark chocolate, treacle toffee and peat smoke roasted coffee, making this single malt velvet a delectable and memorable taste experience.
Manuel Gonzalez, Brand Marketing Director; GTR at Beam Suntory, said, “We’re thrilled to reveal the final Designed by Aston Martin set in the trilogy, unifying our exclusive travel retail whiskies with the flair and innovative nature of Aston Martin’s design team. Due to the ongoing success of the previous Aston Martin series, we know this collaboration largely appeals to our consumers passing through the GTR channel, offering them the chance to engage and discover the Bowmore range.”
The new collection will be brought to life through a dedicated activation in key airports including London Heathrow, Frankfurt, Istanbul and Taiwan, Dubai, Hong Kong, Hainan from July 2023. This captivating and unique instore experience explores the concept “Made to Move You” using a ‘cymatics’ technology to allow consumers to create their own bespoke ‘emotive pulse’.
The cymatics technology is a liquid vibration that creates alluring patterns, energy, and light. Shoppers can create their own emotive pulse with cymatics and discover which of the pulses best represents each of the ‘Designed by Aston Martin’ collection.
Gonzalez adds, “Disruptive, alluring and highly memorable, the Bowmore team have excelled themselves with this new cymatics experience. Personal to each consumer, we are truly pushing the boundaries of creativity, meeting the traveller’s demand for dynamic and engaging experiences whilst staying true to the ethos and spirit of the Bowmore and Aston Martin brands.”
TASTING NOTES
Bowmore 10 Years Old / 40cl ABV / RRP $64.00 USD
ON THE EYE: Dark amber
BREATHE IN: Sun-dried fruit, baked Seville orange and toasted maple
SIP: Sultanas, sea salt and dark fruit oils
SAVOUR: Peat-smoked walnut and spices
Bowmore 15 Years Old / 43% ABV / $98.00 USD
ON THE EYE: Golden barley
BREATHE IN: Sicilian golden desserts with honey, Amalfi lemon and sweet tobacco leaf
SIP: Silky citrus, salty-sweet vanilla and honeycomb
SAVOUR: Peat smoke, sweet almond and lingering lemon
Bowmore 18 Years Old / 43% ABV / $145.00 USD
ON THE EYE: Deepest Sunset
BREATHE IN: Rich dark chocolate, treacle toffee and date oil
SIP: Bitter-sweet orange peel and peat-smoke roasted coffee
SAVOUR: Velvet mocha and macadamia nut chocolate
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