The icon of British style was a sponsor and exhibitor at the recent Master Innholders event
Molton Brown showcased its sustainability and omnichannel credentials for hotel partners at the Master Innholders’ Hotel Leadership Conference 2023 in London.
The Molton Brown stand was centrally located as the Master Innholders Hotel Leadership Conference took over the Great Room at the JW Marriott, Grosvenor House Hotel, last month. The display underlined Molton Brown’s status as a heritage British fragrance brand and a leader in creating products and services with a conscious care for the environment. As a result, Molton Brown is ready to help hotel partners to weave a sustainable approach throughout their whole offer.
Molton Brown has been a leader in providing sustainable solutions for hotel partners for many years, and the brand’s offerings took centre stage at Master Innholders. Refill solutions including the Signature Dispensers, glass bottles and 5-litre refills, was a core talking point with hotel partners looking to create a stylish and environmentally-friendly offer for their guests.
Visitors also got a chance to discuss the next phase in the company’s sustainability journey including the ground-breaking Infinite Bottle and Reviving Rosemary Collection launching later this year and the aluminium tube range, scheduled to launch next year. All these innovations showcase Molton Browns ongoing commitments to enhance their offer for both customers and the planet.
Steve Clark, Senior Director Retail & Hotel at Molton Brown, said: “It was great to support the hotel industry at Master Innholders this year and it was fantastic to see so many existing and prospective partners at the event. The turnout really demonstrates that the hotel sector is emerging strongly after a difficult few years.”
“This industry has been remarkably resilient and it was inspiring to see the passion of stakeholders to continue driving the highest standards and creating exceptional service for guests.”
Sustainability in focus
Sustainability was one of the key themes of the Master Innholders event as delegates and hoteliers continued to craft their plans for the future. As many hotel partners begin to review their offer and make sustainability a central part of their planning, Molton Brown is perfectly-placed to support and help drive that evolution.
Sustainability has been at the heart of Molton Brown since its foundation in the 1970s, instilled by the brand’s pioneering founders in their salon in London’s South Molton Street. Today, Molton Brown keeps their spirit alive by ensuring its business continues to bolster its evolving sustainability commitments, including being 100% vegetarian and cruelty-free, never testing on animals, using the best sustainable natural ingredients and manufacturing all collections in England to ensure the highest quality standard and promote local and greener manufacturing. To ensure the latest in sustainable excellence, Molton Brown collections are also created with 50% RPET.
“We are increasingly seeing that sustainability is something our hotel partners, and the industry as a whole, are trying to explore and adapt to,” Clark continued.
“Molton Brown is embracing this, and we are on this journey with our hotel partners; we appreciate that everyone is trying to fully involve sustainability in their business and the challenges that can pose. We are keen to work alongside our current and future partners by providing a wide range of offerings to meet every partner’s individual needs.”
Expanding the offer with omnichannel
Today, Molton Brown offers far more than just a premium amenities selection for hotel partners. The brand can support partners with a wide range of services to truly enhance the guest experience, including access to in-store events, VIP gifting, a fragrance butler and staff training.
Molton Brown partners can also take advantage of the brand’s digital offer, which takes the premium experience beyond the hotel for guests. As a true omnichannel business, Molton Brown offers a Digital Marketing Program which allows partners to leverage the company’s customer database and further CRM opportunities such as social media, online and email newsletter initiatives.
No comments:
Post a Comment