Accolade Wines is to introduce Wise Wolf, under its Banrock Station brand, to the travel retail channel. It is an ambitious new wine range – featuring a Chardonnay, Cabernet Sauvignon and Rosé – that comes in bottles made using 100% post-consumer recycled glass cullets.
Not only does the carbon neutral* wine come in a visually distinctive fully recycled and recyclable glass bottle, but the labels are made from 100% post-consumer recycled paper and the closures are made from 100% recycled plastic. Even the outer cases are made from 100% recycled paper pulp.
The total Wise Wolf pack is made from 94.8% recycled materials and can be recycled again**. Every element of the packaging has been carefully considered, along with evaluating the environmental impact of freight methods, routes, bottle shape and size.
Central to the Wise Wolf proposition is transparency and shoppers are invited to learn more about each component of the packaging by scanning the on-pack QR code and visiting www.wisewolfwines.com.
The French range of wines consists of a Pays D’OC Chardonnay, Rosé and Cabernet Sauvignon and will be available in travel retail from June.
According to research, 71% of wine drinkers are prepared to make lifestyle changes for the environment. Wise Wolf is expected to meet consumer demand with younger wine drinkers increasingly aware of the impact of their consumption.
Accolade Wines General Manager GTR & Regional Sales Director EMEA Martin MacKinnon said: “With the Wise Wolf range of premium wines, we are aiming to make old world wine more accessible for consumers with desirable packaging and familiar grape varieties.
“At Accolade our global sustainability strategy ‘Making Every Drop Count’ is based on taking real action with the ambition to make wine more sustainable. This has already enabled significant progress, with our European business certified carbon neutral.
“One of the drivers of how we can continue to improve, is packaging. The ‘green’ packaging credentials of this Banrock Station range are highly impressive and will make a significant contribution to rewriting the rules around traditional wine packaging.
“This release is a fantastic fit for the travel retail channel both in the air and in ground stores, not least because of the ease of carrying this new style of bottle. The new Banrock Station range will potentially make a very significant contribution to lowering the carbon footprint of travelling wine consumers and the travel retail wine category as a whole.”
Accolade Wines’ Banrock Station brand is committed to driving positive environmental change, which has contributed more than $6m to conservation projects across 13 countries.
The most recent commitment to partner with Landcare Australia will result in 100,000 native trees and shrubs being planted each year, creating habitats for wildlife and communities to enjoy, while removing harmful carbon from the atmosphere for generations to come.
TASTING NOTES
Cabernet Sauvignon 750ml | Pays d’Oc
Wise Wolf's French Cabernet Sauvignon displays a deep ruby colour and a bouquet of blackberry and cassis that melds softly on the palate with an effortless flow of black cherry and light oak influence. The result is a smooth, supple and structured wine with a balanced tannin finish.
Chardonnay 750ml | Pays d’Oc
Wise Wolf's French Chardonnay displays a pale lemon colour and a bouquet of stone and zesty citrus fruits with a flow of crème brülée on the palate. The result is a smooth chardonnay with a gentle vanilla oak and a creamy mid palate that has fresh acidity and a crisp finish.
Rosé 750ml | Pays d’Oc
Wise Wolf's French Rosé displays a dainty pale pink colour with a delicate bouquet of red fruits and a flow on the palate of freshly picked strawberries and raspberries with a hint of melon. The result is a dry and light bodied Rosé with crisp acidity and a mineral finish.
* Certified by The Carbon Trust – For more information, visit: www.accoladewines.com/carbon
** The remaining 5.2% consists of a virgin liner and bonding agents, used within the packaging. Accolade is on a journey to reduce this further and improve each element of the packaging.
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