Nestlé partners with The Cocoa Trees to promote new KITKAT Senses Tablets

Nestlé International Travel Retail is partnering with The Cocoa Trees at Singapore’s Changi Airport this month (May 1-31) to launch its new KITKAT Senses Tablets. The ‘Live Your Break’ promotion has kicked off in the revamped The Cocoa Trees outlet in Terminal 3 departure but will also extend to its other outlet in Terminal 1 during the month. 

Highlighting the KITKAT Senses Tablets in three flavours - launching into Asia this month - the promotion offers a GWP KITKAT Back-Pack to consumers spending a minimum of S$45 on KITKAT products. The campaign is enhanced through digital communication that emphasises the brand’s positioning in GTR via the iconic Red Bus placed instore and social media ‘stories’ on The Cocoa Trees’ Instagram and Facebook pages.

KITKAT® remains Nestlé’s key strategic brand to drive recovery in 2022 with Senses a key driver of growth. The KITKAT® Senses Tablets were introduced in 2021 to appeal to travellers looking to indulge at a low out-of-pocket price. Offering a delicious multi-sensorial break on-the-go, the tablets were initially launched in three indulgent flavours, Caramel Crisp, Cookie Crumble and Hazelnut Crunch.  Inside each bar is a shareable treat with 10 rows of irresistible inclusions on a classic KITKAT® wafer, enrobed in a smooth milk chocolate coating

“KITKAT has shown its resilience during the pandemic with travel retail sales reaching 60% of 2019 levels in 2021 and predicted to recover to almost 80% this year,” comments     Nestlé ITR General manager Stewart Dryburgh. “It’s very encouraging to see that Asia is now beginning to open up again post-pandemic and Singapore is, without doubt, a key airport channel for our brands, particularly KITKAT.

“While the KITKAT Senses Tablets range was inititally introduced in 2021, for many travellers in Asia this will be the first opportunity to discover the range – including the newly launched flavour.  More than ever, travellers are going to want to really ‘live their breaks’ and we’re happy to invest in that ambition with this campaign.”

 As borders open within Asia, this GWP will be extended across the region.

KITKAT® Senses Tablets offer a delicious multi-sensorial break on-the-go. Available in three indulgent flavours, Caramel Crisp, Cookie Crumble and Hazelnut Crunch, inside each bar is a shareable treat with 10 rows of irresistible inclusions on a classic KITKAT® wafer, enrobed in a smooth milk chocolate coating.  New Roasted Almond Flavour will also be introduced later this year.

A game-changing packaging innovation: Accolade Wines to launch Banrock Station Wise Wolf into travel retail

Accolade Wines is to introduce Wise Wolf, under its Banrock Station brand, to the travel retail channel. It is an ambitious new wine range – featuring a Chardonnay, Cabernet Sauvignon and Rosé – that comes in bottles made using 100% post-consumer recycled glass cullets.

Not only does the carbon neutral* wine come in a visually distinctive fully recycled and recyclable glass bottle, but the labels are made from 100% post-consumer recycled paper and the closures are made from 100% recycled plastic. Even the outer cases are made from 100% recycled paper pulp. 

The total Wise Wolf pack is made from 94.8% recycled materials and can be recycled again**. Every element of the packaging has been carefully considered, along with evaluating the environmental impact of freight methods, routes, bottle shape and size.

Central to the Wise Wolf proposition is transparency and shoppers are invited to learn more about each component of the packaging by scanning the on-pack QR code and visiting www.wisewolfwines.com.  

The French range of wines consists of a Pays D’OC Chardonnay, Rosé and Cabernet Sauvignon and will be available in travel retail from June. 

According to research, 71% of wine drinkers are prepared to make lifestyle changes for the environment. Wise Wolf is expected to meet consumer demand with younger wine drinkers increasingly aware of the impact of their consumption. 

Accolade Wines General Manager GTR & Regional Sales Director EMEA Martin MacKinnon said: “With the Wise Wolf range of premium wines, we are aiming to make old world wine more accessible for consumers with desirable packaging and familiar grape varieties.

“At Accolade our global sustainability strategy ‘Making Every Drop Count’ is based on taking real action with the ambition to make wine more sustainable. This has already enabled significant progress, with our European business certified carbon neutral. 

“One of the drivers of how we can continue to improve, is packaging. The ‘green’ packaging credentials of this Banrock Station range are highly impressive and will make a significant contribution to rewriting the rules around traditional wine packaging. 

“This release is a fantastic fit for the travel retail channel both in the air and in ground stores, not least because of the ease of carrying this new style of bottle. The new Banrock Station range will potentially make a very significant contribution to lowering the carbon footprint of travelling wine consumers and the travel retail wine category as a whole.”

Accolade Wines’ Banrock Station brand is committed to driving positive environmental change, which has contributed more than $6m to conservation projects across 13 countries. 

The most recent commitment to partner with Landcare Australia will result in 100,000 native trees and shrubs being planted each year, creating habitats for wildlife and communities to enjoy, while removing harmful carbon from the atmosphere for generations to come. 

TASTING NOTES

Cabernet Sauvignon 750ml | Pays d’Oc

Wise Wolf's French Cabernet Sauvignon displays a deep ruby colour and a bouquet of blackberry and cassis that melds softly on the palate with an effortless flow of black cherry and light oak influence. The result is a smooth, supple and structured wine with a balanced tannin finish. 

Chardonnay 750ml | Pays d’Oc

Wise Wolf's French Chardonnay displays a pale lemon colour and a bouquet of stone and zesty citrus fruits with a flow of crème brülée on the palate. The result is a smooth chardonnay with a gentle vanilla oak and a creamy mid palate that has fresh acidity and a crisp finish.  

Rosé 750ml | Pays d’Oc 

Wise Wolf's French Rosé displays a dainty pale pink colour with a delicate bouquet of red fruits and a flow on the palate of freshly picked strawberries and raspberries with a hint of melon. The result is a dry and light bodied Rosé with crisp acidity and a mineral finish.

* Certified by The Carbon Trust – For more information, visit: www.accoladewines.com/carbon

** The remaining 5.2% consists of a virgin liner and bonding agents, used within the packaging. Accolade is on a journey to reduce this further and improve each element of the packaging.

CHAMPAGNE LANSON UNVEILS ITS NEW LIFESTYLE LIMITED EDITION: ‘LE ROSÉ FRUIT MARKET’

 Champagne Lanson has unveiled a new concept for 2022: ‘Le Rosé Fruit Market’, a limited edition gift box for its emblematic cuvée Le Rosé. 

Available to global travel retail ‘Le Rosé’ is a fresh, fruity and delicate rosé champagne, with notes of red fruits - strawberry, raspberry, blackberry and blueberry - balanced by citrus notes. Together, consumers are reminded of the scents of fruit market stalls – elegant and delicate.

The elegant ‘Le Rosé Fruit Market’ gift box is designed to echo the variety of fruits that is revealed during the tasting of ‘Le Rosé’ Champagne.  Perfect for sharing on a summer’s day, this limited edition offers a cuvée of great finesse combining freshness and vitality.

To support the launch in global travel retail, Lanson has two high profile promotions planned this summer. From May 31 – June 27, in partnership with Lagardère Travel Retail Group, travellers visiting Paris Airports Roissy and selected Charles de Gaulle T2 Shops will have the opportunity to taste Le Rosé at attractively designed Lanson ‘Market Stalls’. Brand ambassadors will be on hand to offer red fruits food pairing to travellers as part of Lanson’s ambition to position the brand at a premium quality level by building a ‘bistronomie’ story around it.  

From June 1st to July 31st a special Event Bar at Frankfurt Airport’s T2 Non Schengen Shop in cooperation with Heinemann will also offer tastings of Le Rosé and a GWP of a bottle stopper with every two bottles purchased

Comments Edouard de Boissieu, head of travel retail Champagne Lanson: “We’re delighted to be able to offer the special edition ‘Le Rosé Fruit Market’ to global travel retail. The gift box offers a really fresh approach for our cuvées and offers extremely attractive shelf appeal, truly representative of the product inside. 

“We are also confident that the HPP’s planned this year with our retail partners will act as a perfect showcase for ‘Le Rosé Fruit Market’ and Champagne Lanson. We know from first hand experience how important and effective promotions such as this can be and our very grateful to our retail partners for giving us this opportunity.”

La Prairie commissions CircleSquare for its first Travel Retail NFT Project as part of ‘The Encounter of Light and Water’ Exhibition

‘The Encounter of Light and Water Exhibition’, in celebration of the launch of La Prairie’s new White Caviar Illuminating Essence, has debuted at Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan, running from April through to the end of this month (May 2022).  

The activation offers a digitally engaged retailtainment experience to travellers, following their entire journey from pre-trip to Hainan and further. La Prairie commissioned global creative agency CircleSquare to conceptualize and implement the complete O+O experience throughout the customer journey, from pre-trip – a microsite associated to online advertisements targeting the brand’s potential and existing customers, in-trip – a web-based application aimed to incentivise and guide visitors through the physical activation, to post-trip – communication to follow up on their purchase.

As a part of La Prairie’s environmentally conscious initiative, the brand also partnered with Climeworks, a Swiss environmental organisation, for a carbon offset program. Additionally, in a premiere in travel retail, a series of limited NFTs (non-fungible token) is offered to Hainan customers.

THE ENCOUNTER OF LIGHT AND WATER

To reimagine the brand's DNA, the entire activation is created around the concept of Light and Water and consists of five customer touchpoints. 

At the start of the exhibition, visitors are invited by brand ambassadors to immerse themselves into the world of La Prairie. With the touch of a finger, they can send their blessings for the planet throughout an immersive augmented reality (AR) experience and share it with their loved ones on social media platforms.

THE ‘DANCE OF LIGHT AND WATER’ THAT SINGS PRAISE ON PRESERVING NATURE

To continue on their journey, visitors are then welcomed by a dance performance curated by Taiwanese dancer, new media artist and choreographer Wen-Chi Su. In line with the concept of nature conservation of the performance, La Prairie collaborated with Climeworks, a leader in direct air capture, through their shared vision to empower everyone to contribute to help the planet. 

Through the partnership, customers on site are eligible to participate in Climework’s Carbon Neutralisation program, allowing them to minimise the amount of Carbon Dioxide emitted to produce La Prairie’s White Caviar Illuminating Essence. Participants are presented with an E-Certificate for their personal carbon emission offsetting.

A TOKEN OF APPRECIATION 

As a first in travel retail, La Prairie also offers clients the opportunity to receive a digital collectible (NFT) as gift with purchase, derived from a limited series of unique dynamic artworks inspired by Wen-Chi Su. 

This innovation marks a new era for La Prairie’s digital outreach to its audience. Through the prism of art, this project is the embodiment of how the brand innovates with new technologies to build deeper connections with their clients in travel retail and beyond.

La Prairie is also the first luxury brand and the first skincare brand to launch its NFT series on the WenChang Chain, one of the first open blockchain platforms launched on Blockchain-based Service Network (BSN), an ecosystem fully compliant with all Chinese regulations linked to digital collectibles. 

Stephane Zermatten, Partner at CircleSquare, comments:  “We are thrilled to lead the way with La Prairie, and to launch its first NFT activation. Whilst very much linked to the brand identity and the launch of the White Caviar Illuminating Essence, the digital collectibles dropped in Hainan are only the first step in a long-term engagement roadmap for La Prairie’s customers.

NFTs indeed have the potential to revolutionise how brands manage customer engagement across the entire customer journey, especially for travel retail, helping bridge the gap with post-trip, local market loyalty. “

Please kindly click on the link here for imagery materials on La Prairie’s The Encounter of Light and Water Exhibition.

Brockmans Gin set for travel retail debut as it builds on success in international markets

Brockmans gin, the largest privately-owned British super premium gin brand in the world in 2020 by IWSR, is set to make its bow in the travel retail channel. The brand sees the moves as a natural strategic progression as it builds on its admirable record of selling more than one million bottles in domestic markets across 55 countries last year. A historical £25million pounds marketing investment has created a strong and global awareness for the brand.

 

Key domestic markets already penetrated by the gin include the UK, USA, Australia, Italy, Spain, Austria, Switzerland, Germany and multiple markets across Latin America and Asia.

 

Brockmans’ 70cl is a 40% ABV product and is housed in its distinct opaque black bottle with its familiar logo. It has an RRP in the UK domestic market of £34.00, though the travel retail price is yet to be set and will vary from market to market.

  

Brockmans CEO Guy Lawrence said: “We see moving into the exciting travel retail channel as a natural progression for the brand, building on our growing international reputation and market penetration. We have ambitious plans to grow our market share in 2022 and beyond, and we see entering travel retail as an important vehicle for achieving that. We are confident that Brockmans’ appearance in airport and cruise retail will be a great help in increasing the recognition of the brand across the world.

 

“We are delighted to have secured the services of Jean-Philippe (JP) Aucher to lead our move into travel retail. His track record in the industry is an exceptional one, and as a result he is well-known by all the key travel retailers around the world. His input will help give us an exciting new dimension to the brand and a visibility in travel locations which is now central to our strategy going forward.”

Brockman’s entrance to the travel retail market will be spearheaded by highly-respected industry executive, JP Aucher, who will lead on sales and distribution in the channel.

 

Aucher departed Stoli Group in January this year, after a successful 12-year spell as Global Travel Retail Director, and is now representing a range of spirits brands, including Brockmans, through his new consultancy JP Global Travel Retail.

 

JP Aucher said: “The team at Brockmans have excited me with their ambition and vision and I am thrilled to have the opportunity to represent the brand in travel retail. This is a brand which has huge growth potential, not least because it is already well-known to a lot of gin consumers around the world. 

 

“The distinctive and classy look of the Brockmans bottle and the great flavour profile of the gin contained inside make it a great product for travel retail. I am looking forward to speaking to contacts old and new about what I think is one of the most exciting alcohol spirits entries into the channel in recent times.”

Brockmans has created an avant-garde twist on the classic English gin and is known for its bold and daring blend of traditional gin botanicals with others which are more unusual and non-traditional, such as liquorice root, blueberries and blackberries. The result is an incredibly smooth gin which can be enjoyed neat or in a variety of cocktails. 

 

Produced in the UK, Brockmans’ core product – which has a strapline of ‘The Properly Improper Gin’ – is slowly distilled in a 100-year-old copper column still. Unusually though, prior to its distillation Brockmans’ unique recipe of botanicals is steeped in pure grain spirit for up to 24 hours to release their natural oils and aromas, resulting in a complex and distinctive gin.

 

The flavour profile is a vibrant and harmonious combination of the more conventional botanicals often found in gin production including angelica from Saxony, Bulgarian coriander and juniper berries from Tuscany, balanced with Brockmans’ more unusual choice of ingredients. 

 

A softly-rounded flavour is created with the use of dried wild blueberries and blackberries from northern Europe, while bitter-sweet orange notes are naturally present with the use of dry Valencian orange peel, and almond oil provides the luxuriously smooth mouthfeel. 

Lovely and Darling fragrances secure first listings onboard with Rwandair

Two fragrances from the fast expanding Lovely Distribution Company portfolio are newly listed inflight by Rwandair for its Spring/Summer offer. 

Best-selling celebrity scents Lovely by Sarah Jessica Parker and Darling by Kylie Minogue have joined the women’s fragrance line-up on board and online thanks to the new partnership between Lovely Distribution Company and leading inflight concessionaire 3Sixty Duty Free.

In total, four sku’s are offered: Lovely by Sarah Jessica Parker in 100ml and 50ml edp sizes and Kylie Minogue Darling in 75ml and 30ml edp sizes.

The iconic Kylie Minogue’s Darling EDP was relaunched in October 2021 to selected retailers in the UK and Spain, while the wider UK, Europe and travel retail launch kicked off in January 2022. 

Darling was first launched with great success in 2006; the new bottle and pack design reimagine the original through a modern lens. A shimmery pink, sleek bottle with a lace-textured cap holds a floral fragrance with luscious top notes of passionfruit, freesia and lychee, a floral heart of lily and boronia flower and a warm lingering dry down of sandalwood, amber wood and vanilla.  Created by perfumer Ilias Fremendis, Kylie Minogue Darling retains the original scent architecture but in a modern, vegan formula. Price onboard will be $41.60 for the 75ml ($52 domestic) and $24 for the 30ml ($30 domestic). 

Sex & The City star Sarah Jessica Parker released her first fragrance, LOVELY in 2005. Over 15 years later, it remains a top selling global brand and has become the signature scent for women of all ages with its fruity interpretation of modern glamour. Uplifting and feminine, LOVELY is a silky white amber fragrance with top notes of mandarin that immediately awaken the senses. The simple yet bold design is adorned with SJ’s signature grosgrain ribbon. Price onboard will be 100ml $49.60 ($62) and 50ml $38.40 ($48).

Says Lovely Distribution Company CCO Jacqueline Kissenpfennig: “These two fragrances will appeal to women of all ages; the timeless classic Lovely and the modern, updated Darling in a variety of sizes to suit every budget. Perfect for self-purchase or as gifts, we’re confident that these two Celebrity scents will quickly prove themselves onboard.”

Adds 3Sixty Duty Free VP of Operations Mario Mouarbes: “We’re very pleased to add these two fragrances from global icons Sarah Jessica Parker and Kylie Minogue to the Rwandair inflight offer. Celebrity brands only work long term if the product is qualitative and on target – Lovely and Darling have both received excellent endorsement, so we are confident of their suitability for the Rwandair passenger profile.”

The Lovely Distribution Company Ltd is currently global licensee for Sarah Jessica Parker Beauty (SJP) including global manufacturing, marketing and distribution rights. 

Kylie Minogue Darling EDP is exclusively distributed in the UK, Europe and Global Travel Retail by The Lovely Distribution Company Ltd.