The Lovely Distribution Company has secured a first listing with Virgin Atlantic through a new partnership with leading global inflight concessionaire 3Sixty Duty Free. The listing, effective April 6 2022, is for the new Sarah Jessica Parker fragrance LOVELY LIGHTS and is exclusive to the airline for global travel retail. The listing coincides with the domestic launch of the new fragrance through leading retailers internationally.
Available as a 50ml EDP for inflight and online purchase, LOVELY LIGHTS by Sarah Jessica Parker is inspired by the energy of NYC and the spirit of Broadway.
The fragrance has been developed in collaboration with perfumer Laurent LeGuernac, sparkling with exotic florals, lush woods and sensual musks. The bottle has creamy pink tones, bright lights to enhance the logo, a loosened bow tie collar and is finished with a gold cap.
Featuring on the front cover of the Spring/Summer 2022 Retail Therapy shopping guide, LOVELY LIGHTS by Sarah Jessica Parker will retail onboard at £28 (domestic price £35).
Says Lovely Distribution Company COO Jacqueline Kissenpfennig: “We’re delighted to be working with 3Sixty Duty Free and have confirmed a number of listings for the LDC portfolio for the coming season. This listing with Virgin Atlantic for LOVELY LIGHTS is a real coup for us and to have secured the Retail Therapy front cover is the icing on the cake. The ‘Lovely’ collection of fragrances by Sarah Jessica Parker has been highly praised by perfumists, fragrance journalists and bloggers internationally, so we are confident that this new scent will be equally successful.”
Adds 3Sixty Duty Free general manager Anthony Fletorides: “With the ‘Sex & The City’ reboot at the end of 2021, the timing for the launch of LOVELY LIGHTS is perfect and Virgin Atlantic, with its strong UK-US routing and passenger profile, is unquestionably the right vehicle for our travel retail launch. Having the exclusive rights to the fragrance in travel retail gives Virgin the important point of difference so essential for airlines in the current climate.”
The Lovely Distribution Company Ltd is currently global licensee for Sarah Jessica Parker Beauty (SJP) including global manufacturing, marketing and distribution rights.
Lovely Lights by Sarah Jessica Parker. Top Notes: Mandarin, Honeysuckle, Neroli Mid: Gardenia, Jasmin, Cashmeran Dry: Musk, Sandalwood, Modern Amber
About 3Sixty
3Sixty is the world’s leading inflight duty free retailer, with a growing presence in airport duty free and duty paid retail in the Americas. 3Sixty specializes in helping consumers and businesses access the enticing world of travel retail. Our partnerships with suppliers of the world’s premium brands, our global reach, innovative marketing, state of the art technology, customized training and motivation, competitive financial support, logistics and inventory-management, allow 3Sixty to offer seamless retail transactions to thousands of airline customers each day – on the ground and in the air. For more information visit 3Sixtydutyfree.com.
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