The new Irish whiskey expression will be exclusively available at The Loop, Dublin Airport for six months.
William Grant & Sons is launching an exciting new limited-edition, travel retail exclusive expression from Tullamore D.E.W., its world-famous Irish Whiskey brand. The very best of Irish single malt whiskey collides with the finest Bordeaux Red Wine casks to bring you Tullamore D.E.W. Rouge. Making its global travel retail debut at The Loop, Dublin Airport on 1st October, this 13 year old Irish Single malt whiskey is finished in French Bordeaux Red Wine casks and is the perfect drop for whiskey explorers and red wine connoisseurs alike!
Tullamore D.E.W. Rouge is a union of Ireland’s whiskey-making excellence and France’s unrivalled wine traditions, which has resulted in the creation of a smooth and approachable Irish Whiskey with the fruity aromas and full body of a Bordeaux Red Wine.
Tullamore D.E.W. Rouge (RRP €58) will be sold exclusively as part of The Irish Whiskey Collection at The Loop, Dublin airport for six months, with the wider Global Travel Retail roll-out planned for April 2022. Travelers can pre-order a bottle via The Loop Click & Collect service at theloop.ie and can also trial the liquid at the Tullamore D.E.W. Rouge pop-up activation in Terminal 1 during the month of October.
David Wilson, Managing Director for GTR at William Grant & Sons, said:
“The launch of Tullamore D.E.W. Rouge is a very exciting development for the brand and underlines our commitment to releasing unique and interesting exclusives into the travel retail space”
“We are delighted to launch this liquid exclusively with Dublin airport in the brand’s home country and we look forward to the wider availability of Tullamore D.E.W. Rouge in Global Travel Retail next year”
Speaking about the new release, John Quinn, Tullamore D.E.W. Global Brand Ambassador said: “
“After maturing the single malt whiskey in Bourbon casks for 13 years, it is carefully finished in ex-Pomerol casks, a renowned red wine from the Bordeaux region of France. It gives incredible fruity aromas and full body – with deep and luscious notes of ripe grape and soft tannin spice.
He continued; “This is a very special liquid and one that we are incredibly proud to release. We are big admirers of France’s unrivalled distinction in wine production as we ourselves aspire to the same excellence in whiskey production. We are delighted to combine these unparalleled flavours and celebrate this fusion of craft from two countries to bring both whiskey and wine lovers a rich tasting experience.”
Speaking on the collaboration, Tracey Jordan, Alcohol & Tobacco Buyer ARI Ireland said: We are delighted to secure exclusivity for Tullamore D.E.W Rouge and add it to our ever expanding multi award winning ‘Irish Whiskey Collection’ at The Loop, Dublin Airport. We look forward to welcoming our customers to taste this splendid whiskey and we are delighted to give them the opportunity to purchase this special release within Travel Retail.
Tullamore D.E.W. is a whiskey with a long and rich heritage since the creation of its original distillery in 1829. As the world’s second largest selling Irish whiskey brand with global sales of 1.2m cases, Tullamore D.E.W. remains a proud leader in the Irish whiskey category.
Premiumisation is set to lead Irish whiskey market growth over the next five years. Tullamore D.E.W. Rouge plays in the ultra-premium space, which is valued at US$141 million globally and US$13 million in Global Travel Retail.
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Notes to editor:
Tasting notes
Colour: Deep gold with a hint of red.
Nose: Red berries, violets and orchard fruits blend in a rich vanilla oak masterpiece.
Taste: A red wine spice, sour cherry and an abundance of fruits.
Finish: Dry and ripe with lingering woody notes.
About Tullamore D.E.W.
The Tullamore D.E.W.’s distilling heritage dates back to 1829. Tullamore D.E.W. is the original triple blend of Irish whiskey, by combining three spirits the blend gives three dimensions of flavour to explore; malt whiskey gives us fruit, pot still whiskey gives us spice and grain whiskey gives us sweet.
These three spirits come together to give us a balance of flavour like no other in the category.
The award-winning range includes Tullamore D.E.W. Original, Tullamore D.E.W. XO Caribbean Rum Cask Finish, Tullamore D.E.W. 12 Year Old Special Reserve, Tullamore D.E.W. 14 Year Old Single Malt, Tullamore D.E.W. 18 Year Old Single Malt and Tullamore D.E.W. Old Bonded Warehouse Release.
The name of the whiskey is derived from the town where it’s made and from the initials of its founding father Daniel Edmund Williams, who became the owner of the business in the 1890s and inspired the launch of world famous Tullamore D.E.W. Irish Whiskey.
About the Tullamore Distillery
The Tullamore Distillery opened its doors on the 17th of September 2014, heralding the return of whiskey production to Tullamore for the first time in 60 years. Tullamore D.E.W. Irish whiskey has been distilled & matured in Tullamore since 1829 but in 1954 the original distillery was closed and production bounced between Dublin and Cork.
When William Grant & Sons added Tullamore D.E.W. to their portfolio in 2010, they set out to return the distillery to its ancestral home.
From the beginning, they wanted to create a new home place that would reflect the quality of the craftsmanship within. And after a year-long search of more than 50 locations, they settled on a 58-acre site in Clonminch, on the outskirts of Tullamore. This is the first distillery in Ireland to be built on a greenfield site in Ireland in over 100 years.
The initial €35 million investment involved more than 1,200 specialist distillery engineers and construction workers working a combined 475,000 days. Built on the Bog of Allen, in order to lay the foundations, more than 250,000 tonnes of peat had to be excavated. Construction began in April 2013, 20 months after planning permission was granted the first drops of whiskey flowed from our stills.
Set in the heart of Ireland, the location provides a good supply of quality, soft spring water from the nearby Slieve Bloom Mountains, ideal for the triple distillation process used in Tullamore D.E.W.
Six hand crafted copper stills designed to resemble the original stills of the old distillery further preserve the exceptionally smooth taste the brand has become famous for. And with the addition of twelve brew house fermenters, warehouse storage for more than 300,000 casks, a new bottling plant, grain distillery and on site cooperage this facility is now one of the few ‘grain to glass’ distilleries in Ireland. These additional elements have brought the total distillery investment to more than €100m.
Today, they make whiskey 7 days a week, bottling an average of 350K bottles per week on 24 hour shifts to keep up with the demand that makes us the second largest whiskey brand globally. Our distillery employees play a crucial role in sending our whiskey out to the world.
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