Henkell Freixenet showcases key GTR product portfolio at Cannes, focus on growth drivers

Henkell Freixenet returns to the TFWA World Exhibition to showcase its top performing sparkling wine, wine and spirits category brands for the travel retail market. The global sparkling wine leader plans to highlight growth potential for the GTR sector from across its brand portfolio: Mionetto, Freixenet, Henkell and Segura Viudas.

“We are delighted to be back exhibiting again in Cannes. While we know it won’t be as busy as usual, we wanted to show our support to the industry by returning to the TFWA World Exhibition as soon as possible,” says Sandra Janetzki, Senior Vice President at Henkell Freixenet Global Export.

Mionetto Prosecco Rosé

Mionetto stands out for its modern, stylish and Italian approach, keeping up with the new and significant market trends thanks also to the strength of its roots and a close link with tradition.

Precisely this attitude towards change and challenges has meant that the new Mionetto Prosecco Rose DOC Prestige Collection was created, a sparkling wine, which is perfect as an aperitif, delicious throughout any meal and ideal for all drinking, occasions to be spent in pleasant joy.

Additionally, Mionetto won a gold award and was named “Best of Show Prosecco Rosé in retail markets” for Prosecco Rosé at MundusVini Summer tasting 2021.

Henkell Freixenet plans to develop Mionetto’s premium positioning in the travel retail market across the Prestige Collection: Prosecco of the DOC area of Treviso in its Extra Dry and Brut versions as well as the organic variant and the new Prosecco Rosé DOC, which has notes of grapefruit and red berries. Launched in November 2020, the new Prosecco Rosé is a blend of Glera and Pinot Noir, in accordance with the production regulations surrounding Italy’s newly accredited pink fizz.

   

Segura Viudas Relaunch - #Respecttheroots

With its eyes fixed firmly on its origins and the concepts of craftmanship and authenticity, Segura Viudas, Henkell Freixenets premium cava house with a history of more than 800 years, entered a new phase, which is characterised by innovation and sustainability.

Under the strap-line “Respect the roots”, the new positioning underlines the value of the Penedes based bodegas origins and highlights the exceptional quality of its vineyards and the grapes with which it creates its products. The nonconformist and creative character of the brand seeks to attract selective and curious consumers, who appreciate the high quality of Cavas.

The new positioning will help to premium and organic wine category featuring both the Brut Rerserva cava – known for its elegant dry serve derived from white fruits that lingers on the palette and is a perfect accompaniment to soft mild cheese and seafood; and the Brut Rosé – known for its soft finish derived from berry fruits and a light acidity that is an ideal summer drink well suited to sweet dishes such as figs and crema catalana or even as a celebratory sip on its own. The flagship of the brand is the Segura Viudas Heredad in its iconic bottle. The Reserva Heredad offers an elegant and versatile Cava that is aged in the bottle for more than 24 months.

Christian Witte, Key Account GTR, adds this year at Cannes will be an

opportunity for Henkell Freixenet to showcase its extended sustainability offer: “we now have a wide range of organic and vegan certified sparkling wines from across different global brands and product categories,” he says.

Trend topics: Minis, RTDs and alcohol-free categories show growth

Henkell Freixenet is seeing sustained growth from its wide range of sparkling wines in small and special formats, such as 200ml, 3x200ml or 5x200ml bottles.

  strengthen the brand firmly in the

  

 Press Release

 The global icons Henkell Trocken, Freixenet

Cordon Negro Brut, and Mionetto Prosecco

Orange are all available as Piccolo and minis,

alongside many more of our sparkling wines.

“We have seen strong sales from our special

mini multi-packs available in three and five

bottles, especially designed for the duty free

customer looking for 1L purchases,” says

Witte. “For example, we have seen great

growth from our inflight partners; Mionetto

Prosecco DOC Treviso Brut (Prestige Collection) is served on board Ryanair flights and consumption has picked up in summer 2021,” says Witte. The minis theme continues with a marketing focus for travel retail across Henkell Freixenet’s Ready To Drink (RTD) portfolio: Offer a wide range of RTD’s across many categories such as Hard seltzer, wine & spirit based cocktails and sparkling wines.

Additionally the category of alcohol-free products is showing good growth. Henkell Freixenet will display different alcohol-free products such as Henkell Alcohol-free, Mionetto 0,0% or also Freixenet 0,0% at Cannes.

Henkell Freixenet will have a new stand position at the TFWA WE: Blue F11 – in the Blue Village.

Imperial Brands to inspire travel retail to rebuild Together as One in Cannes

Imperial Brands is delighted to be returning to Cannes for the Tax Free World Association (TFWA) World Exhibition & Conference taking place this month (24 to 28 October). The occasion, which will be the first major in-person industry event following the pandemic, provides the perfect platform for all stakeholders to re-unite under one roof and focus on crafting a brighter future for duty free and travel retail.

At the TFWA exhibition, Imperial Brands will showcase its ethos, Together as One, as it calls on all industry stakeholders to work together in a unified and innovative manner, as the travel sector rebuilds from the pandemic. 

Christian Münstermann, Imperial Brands’ Global Duty Free & Export General Manager said: “We are very excited to be able to meet with industry partners in person in the TFWA Exhibition & Conference in Cannes once again. I believe the pandemic has taught all of us how vital strong partnerships are, and as we now focus on recovery, this will be more crucial than ever.

 

Our ethos, Together As One, is about just this - close collaboration with our partners – both established and new - to ensure we are providing the right products, in the right place, at all times, in order to inspire traveling consumers and drive growth.

The tobacco category will always be an integral part of Global Duty Free and Travel Retail, offering opportunities for retailers to boost average spending. This unique feature places the category at the heart of the recovery, and Imperial is ready to welcome travellers back into stores with its complete tobacco offering.”

Imperial Brands firmly believes in the enduring resilience of the travel sector, and is confident of the recovery of Duty Free and Travel Retail. As tobacco is one of the original categories in Duty Free, generating footfall and increasing shopping basket sizes, it will play a core role in shaping a more robust future.

Visitors to the Imperial Brands booth at the TFWA World Exhibition will be able to share in the brand’s strategy for the future. This focuses on Imperial’s unique proposition of offering leading international brands, such as Davidoff cigarettes, complemented by dominant regional brands, such as Gauloises and strong local brands, such as Lambert & Butler.

Christian Münstermann added: “As we turn our focus on building a successful and sustainable future, we cannot stress enough the importance of all of us speaking with one voice and working to find innovative solutions - Together as One”.

For more information, please visit the Imperial Brands stand, GO 6 in the Golden Village, during the TFWA World Conference & Exhibition, 24-28 October 2021.

Mars Wrigley Confectionery NL/ITR strengthens team with new position to drive category growth

 Anouk Aansorgh has been named Head of Category & Customer Marketing ITR for Mars Wrigley Confectionery NL/ITR (Netherlands/International Travel Retail). This follows the decision to merge the divisions earlier this year and is a new position set up to further accelerate the company’s treats and snacking category growth agenda. 

Reporting directly to Global Commercial Director Raghav Rekhi, Anouk has been with Mars Wrigley Confectionery for five years, previously Portfolio Director responsible for Bitesize and Seasons in the domestic market in NL. She has a strong background in brand & portfolio management within domestic markets and has wide-ranging experience in both retail and supplier roles at Pepsico and biggest Dutch retailer Albert Heijn. 

Anouk joins Mars Wrigley Confectionery NL/ITR at a pivotal time for the company as it sets out its strategy for 2022 at the approaching TFWA World Exhibition this month.

“TFWA WE will be my first physical event in this industry, and I am very much looking forward to meeting both our retail partners and key players within this incredible business sector,” says Anouk. 

“It has been an incredibly challenging time for all of us over the past 20 months, but we are now seeing the green shoots of recovery and I am delighted to be part of the team that will drive category recovery in 2022. 

“Mars Wrigley remains committed to the philosophy of ‘Better Moments make the world smile’ and my role will be pivotal to interpreting that within the travel retail sector, through understanding the traveller and unlocking conversion.”

Adds Raghav Rekhi: “I’m delighted to welcome Anouk to the growing travel retail department here at Mars Wrigley. We now have an incredibly strong management team and together we are 100% committed to becoming the number one contributor to driving category growth as we move forward from Covid-19. “

Bonjour, Tullamore D.E.W. Rouge! William Grant & Sons set to release travel retail exclusive from Tullamore D.E.W. Irish Whiskey

The new Irish whiskey expression will be exclusively available at The Loop, Dublin Airport for six months.

William Grant & Sons is launching an exciting new limited-edition, travel retail exclusive expression from Tullamore D.E.W., its world-famous Irish Whiskey brand. The very best of Irish single malt whiskey collides with the finest Bordeaux Red Wine casks to bring you Tullamore D.E.W. Rouge. Making its global travel retail debut at The Loop, Dublin Airport on 1st October, this 13 year old Irish Single malt whiskey is finished in French Bordeaux Red Wine casks and is the perfect drop for whiskey explorers and red wine connoisseurs alike!

Tullamore D.E.W. Rouge is a union of Ireland’s whiskey-making excellence and France’s unrivalled wine traditions, which has resulted in the creation of a smooth and approachable Irish Whiskey with the fruity aromas and full body of a Bordeaux Red Wine.

Tullamore D.E.W. Rouge (RRP €58) will be sold exclusively as part of The Irish Whiskey Collection at The Loop, Dublin airport for six months, with the wider Global Travel Retail roll-out planned for April 2022. Travelers can pre-order a bottle via The Loop Click & Collect service at theloop.ie and can also trial the liquid at the Tullamore D.E.W. Rouge pop-up activation in Terminal 1 during the month of October.

David Wilson, Managing Director for GTR at William Grant & Sons, said: 

“The launch of Tullamore D.E.W. Rouge is a very exciting development for the brand and underlines our commitment to releasing unique and interesting exclusives into the travel retail space”

“We are delighted to launch this liquid exclusively with Dublin airport in the brand’s home country and we look forward to the wider availability of Tullamore D.E.W. Rouge in Global Travel Retail next year”

Speaking about the new release, John Quinn, Tullamore D.E.W. Global Brand Ambassador said: “

“After maturing the single malt whiskey in Bourbon casks for 13 years, it is carefully finished in ex-Pomerol casks, a renowned red wine from the Bordeaux region of France. It gives incredible fruity aromas and full body – with deep and luscious notes of ripe grape and soft tannin spice.

He continued; “This is a very special liquid and one that we are incredibly proud to release. We are big admirers of France’s unrivalled distinction in wine production as we ourselves aspire to the same excellence in whiskey production. We are delighted to combine these unparalleled flavours and celebrate this fusion of craft from two countries to bring both whiskey and wine lovers a rich tasting experience.” 

Speaking on the collaboration, Tracey Jordan, Alcohol & Tobacco Buyer ARI Ireland said: We are delighted to secure exclusivity for Tullamore D.E.W Rouge and add it to our ever expanding multi award winning ‘Irish Whiskey Collection’ at The Loop, Dublin Airport.  We look forward to welcoming our customers to taste this splendid whiskey and we are delighted to give them the opportunity to purchase this special release within Travel Retail.

Tullamore D.E.W. is a whiskey with a long and rich heritage since the creation of its original distillery in 1829. As the world’s second largest selling Irish whiskey brand with global sales of 1.2m cases, Tullamore D.E.W. remains a proud leader in the Irish whiskey category. 

Premiumisation is set to lead Irish whiskey market growth over the next five years. Tullamore D.E.W. Rouge plays in the ultra-premium space, which is valued at US$141 million globally and US$13 million in Global Travel Retail.

-ends- 

Notes to editor:

Tasting notes

Colour: Deep gold with a hint of red.

Nose: Red berries, violets and orchard fruits blend in a rich vanilla oak masterpiece.

Taste: A red wine spice, sour cherry and an abundance of fruits.

Finish: Dry and ripe with lingering woody notes.

About Tullamore D.E.W. 

The Tullamore D.E.W.’s distilling heritage dates back to 1829. Tullamore D.E.W. is the original triple blend of Irish whiskey, by combining three spirits the blend gives three dimensions of flavour to explore; malt whiskey gives us fruit, pot still whiskey gives us spice and grain whiskey gives us sweet. 

These three spirits come together to give us a balance of flavour like no other in the category. 

The award-winning range includes Tullamore D.E.W. Original, Tullamore D.E.W. XO Caribbean Rum Cask Finish, Tullamore D.E.W. 12 Year Old Special Reserve, Tullamore D.E.W. 14 Year Old Single Malt, Tullamore D.E.W. 18 Year Old Single Malt and Tullamore D.E.W. Old Bonded Warehouse Release.

The name of the whiskey is derived from the town where it’s made and from the initials of its founding father Daniel Edmund Williams, who became the owner of the business in the 1890s and inspired the launch of world famous Tullamore D.E.W. Irish Whiskey.    

About the Tullamore Distillery

The Tullamore Distillery opened its doors on the 17th of September 2014, heralding the return of whiskey production to Tullamore for the first time in 60 years. Tullamore D.E.W. Irish whiskey has been distilled & matured in Tullamore since 1829 but in 1954 the original distillery was closed and production bounced between Dublin and Cork. 

When William Grant & Sons added Tullamore D.E.W. to their portfolio in 2010, they set out to return the distillery to its ancestral home.

From the beginning, they wanted to create a new home place that would reflect the quality of the craftsmanship within. And after a year-long search of more than 50 locations, they settled on a 58-acre site in Clonminch, on the outskirts of Tullamore. This is the first distillery in Ireland to be built on a greenfield site in Ireland in over 100 years. 

The initial €35 million investment involved more than 1,200 specialist distillery engineers and construction workers working a combined 475,000 days. Built on the Bog of Allen, in order to lay the foundations, more than 250,000 tonnes of peat had to be excavated. Construction began in April 2013, 20 months after planning permission was granted the first drops of whiskey flowed from our stills. 

Set in the heart of Ireland, the location provides a good supply of quality, soft spring water from the nearby Slieve Bloom Mountains, ideal for the triple distillation process used in Tullamore D.E.W.

Six hand crafted copper stills designed to resemble the original stills of the old distillery further preserve the exceptionally smooth taste the brand has become famous for. And with the addition of twelve brew house fermenters, warehouse storage for more than 300,000 casks, a new bottling plant, grain distillery and on site cooperage this facility is now one of the few ‘grain to glass’ distilleries in Ireland.  These additional elements have brought the total distillery investment to more than €100m.

Today, they make whiskey 7 days a week, bottling an average of 350K bottles per week on 24 hour shifts to keep up with the demand that makes us the second largest whiskey brand globally. Our distillery employees play a crucial role in sending our whiskey out to the world.