Luxury
Italian fashion brand Paul & Shark has opened a pop-up store at the
incredible T Fondaco Dei Tedeschi operated by DFS store in Venice, Italy.
The
store is situated in the Menswear department, second floor and offers customers
a tempting selection from the current Paul & Shark collection.
As an
additional attraction, the Paul & Shark embroidery machine on-site enables
customers purchasing from the pop-up store to personalise their products with
names or initials.
Says
Catherine Bonelli, Paul & Shark’s Global Travel Retail Director: “The
beautiful background setting of the Fondaco is perfect for Paul & Shark and
we’re delighted that DFS has allowed us to set up this pop-up store. It’s a
brilliant way to attract customers to the brand and, with our bespoke
embroidery machine in place, provides a point of interest and difference for
travellers visiting the Fondaco.
‘We’ve been really pleased with the initial results.
Customers love the SS18 selection and the embroidery personalisation has proved
to be very popular. This just validates the value of offering consumers
something different and unique.”
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