Swiss Eyewear Group says it is delighted with
the response to its first SEKSY Sunglass Collection, launched in Cannes last
month. “We were delighted with the reaction from customers to this new range
and the first confirmed listing is with Jet2.com for Spring 2018,” says SEG director travel retail international
markets, Rebecca Harwood Lincoln. “ Buyers really liked the designs available,
all with the added sparkle of precious Swarovski crystals giving even more
appeal to an already well known and loved brand name.”
Harwood-Lincoln says the positive response to
Seksy was just one highlight in an incredibly busy week onboard the Indulgence
of Poole. “Our diary was full from beginning to the end with many new potential
customers wanting to see for themselves why our INVU and RipCurl sunglasses
collections are so successful in travel retail. We launched the 2018
collections for both brands and were delighted at how enthusiastically buyers
responded to the styling, quality and – of course – amazing price points.”
As a result, she continues, “we’ve got many
follow up meetings booked in for November and are confident of being able to
announce a number of new listings through all travel retail channels by the end
of the year.”
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