Thursday, 23 November 2017

SEKSY Sunglass Collection launch in Cannes is success for Swiss Eyewear Group

Swiss Eyewear Group says it is delighted with the response to its first SEKSY Sunglass Collection, launched in Cannes last month. “We were delighted with the reaction from customers to this new range and the first confirmed listing is with Jet2.com for Spring 2018,” says SEG director travel retail international markets, Rebecca Harwood Lincoln. “ Buyers really liked the designs available, all with the added sparkle of precious Swarovski crystals giving even more appeal to an already well known and loved brand name.”


Harwood-Lincoln says the positive response to Seksy was just one highlight in an incredibly busy week onboard the Indulgence of Poole. “Our diary was full from beginning to the end with many new potential customers wanting to see for themselves why our INVU and RipCurl sunglasses collections are so successful in travel retail. We launched the 2018 collections for both brands and were delighted at how enthusiastically buyers responded to the styling, quality and – of course – amazing price points.”


As a result, she continues, “we’ve got many follow up meetings booked in for November and are confident of being able to announce a number of new listings through all travel retail channels by the end of the year.”

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