Icons of Whisky Brand innovator of the year 2017 launches new a new
triple blend whiskey which combines Irish heart with Caribbean soul
(Tuesday 3rd October, Cannes): Today,
Tullamore D.E.W., the Original Triple Blend Irish Whiskey, launches Tullamore
D.E.W. XO Caribbean Rum Cask Finish. Starting with their original triple
distilled, triple blend, triple wood matured Irish whiskey, the Brand’s whiskey-makers
have given it an additional finish in first fill XO Caribbean rum casks,
developing a smoothly satisfying flavour with layers of sweetness and tropical
notes.
Following Tullamore D.E.W.’s recent recognition
by the Icons of Whisky, this XO Caribbean Rum Cask Finish furthers cements the
Brand’s reputation as the leader in Irish whiskey innovation. Created for the growing
numbers of whiskey explorers worldwide, this new edition is finished in carefully
select barrels previously used to age Demerara rum. It represents the perfect
marriage of two of the great historic traditions in spirit distillation: Irish
whiskey and Caribbean rum.
Tullamore D.E.W. XO Carribbean Rum Cask Finish has
been inspired by the brand’s new global advertising platform, ‘The Beauty of Blend’. As one of the
only brands to insist on a triple blend of all three types of Irish whiskey,
the campaign aims to challenge preconceptions about how great whiskey is made,
as well as championing the ways in which cultural diversity and social
inclusion can inspire creativity and new experiences.
While the
earliest records of whiskey making are found in Ireland, what is less well
known is that the Irish also played a role in the early development of rum in
the Caribbean. In the 16th and 17th centuries more than fifty thousand Irish
emigrants arrived in the ‘West Indies’, where it is believed their experience
of whiskey distilling became blended with local expertise, playing an
instrumental role in the inception and growth of the Caribbean rum business.
Reflecting this
unique history, the product packaging is inspired by antique Caribbean trade
maps, passport stamps and travel journals. The Tullamore D.E.W. XO Caribbean Rum
Cask Finish pack is designed to stand out among whiskeys and emphasize the
blending of Irish heart with Caribbean soul.
John Quinn,
Global Brand Ambassador for Tullamore D.E.W., said: “At our Tullamore Distillery, we are constantly experimenting with our
whiskey making. Tullamore D.E.W. XO Caribbean Rum Cask Finish was just one of
many trials inspired by our work on the Beauty of Blend, but immediately stood
out to our whiskey makers as being something truly special.”
He continued: “Many styles of Caribbean rum were tested,
but carefully selected first fill XO Caribbean rum casks, previously used to
age Demerara rum, imparted distinctive sweet tropical fruit and warm spice
flavours to our original blend. The combination of Irish heart and Caribbean
soul balance beautifully.”
Shining with a
golden amber glow, Tullamore D.E.W. XO Caribbean Rum Cask Finish is a blended
whiskey of exceptional flavour. On the nose, the notes of vanilla and oak
overlaid with citrus, ripe bananas and delicate spice bring you on a journey to
the heart of the Caribbean. Incredibly smooth and rich, the creamy mouthfeel
brings out the deliciously deep caramel and banana notes with dates and raisins
evident. The finish is long and sweet with bananas and caramel lingering.
Bottled at an ABV
of 43%, Tullamore D.E.W. XO Rum Cask Finish is a triple distilled, triple
blend, triple wood matured, Demerara rum cask finished whiskey, available to
purchase in select outlets around the world from an RRP of $29.99.
ENDS
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