New World Wine specialists,
Accolade Wines has brought its first ever category stage area to Sydney
Airport. Throughout the months of January and February, Accolade Wines has
taken over a 16sqm area where is it showcasing its Hardys, Grant Burge and Houghton
wine brands.
The promotional area features
branded pillars and brand blocks that shows off the three brands in all their
glory and ensures travellers will be able to spot the area from afar. A central
pillar features a screen that scrolls through 9 different images creating eye-catching
movement as well as enhancing the branding.
The inclusion of a tasting bar that
is staffed for 8 hours a day for the duration of the promotion gives travellers
the opportunity to try before they buy. An ipad on the bar counter displays
tasting notes in both English and Mandarin helping to encourage shopper
engagement, whilst stools around the bar aim to increase passenger dwell time along
with giving it a more premium feel.
Rupert Firbank, Accolade Wines Commercial
Director comments, “We are very excited to have launched our first ever
Category Stage with Heinemann in Sydney Airport. January has already seen some
very positive results, with the first day seeing one passenger purchasing over
AU$1,000 of wine including 3 bottles of Hardys Winemakers Rare Release @$200
each and a Grant Burge Meshach! We are
delighted that we have been able to deliver a really premium display that gives
passengers a chance to engage with and taste some great wines from across some
key regions in Australia. Importantly they are able to do so at various price
points ensuring that the space is relevant to as many passengers as possible.”
For those travellers that want to
make their purchase extra special, Accolade Wines is also offering the option
of a gift packing service. The unique service involves the buyer taking a
‘selfie’ with a special Polaroid camera; the photo is then attached as a gift
tag for a real personnel present.
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