Imperial Tobacco is
thrilled to announce the launch of its new Davidoff Magnum Elite, in line with
the ‘For The Hunters’
campaign that was launched earlier this year. The new
Magnum Elite aims to re-emphasize the premium position of Davidoff in the Duty
Free environment and fit in with the ‘new’ Davidoff
world.
Its predecessor Davidoff Magnum Elite first edition was hugely successful, having been launched last year in limited quantities exclusively to Global Duty Free in key Chinese travelling destinations outside China. Davidoff Magnum Elite aims to appeal to a broader focus group but still remain appealing to the Chinese consumer. Focus nationalities include China, Saudi Arabia, Taiwan, Japan, and Russia.
The duty free
exclusive Davidoff Magnum Elite is available in three variants:
Elite
Gold 100 –
The Ultra Masterpiece- limited to 100 pieces
worldwide, Elite Gold 100 aims to take exclusivity to a new level. This limited
full flavour blend has a wooden handcrafted outer with real gold (23 carat) on
every pack and outer, and includes 10 different pack designs, giving the
traveller a broad choice.
Elite
White Edition
– Limited to 6,000 pieces, this exclusive American Blend
Magnum has a light flavour in line with the taste preference of the Saudi
Arabian consumer.
Elite
Black Edition
– Limited to 9,000 pieces, this exclusive Premium
Virginia blend has a full flavour and is in line with the taste preference of
the Chinese consumer.
All three variants
feature a handcrafted outer with handwritten individual numbering on each one.
The Davidoff Magnum Elite launch will be supported with eye-catching
promotional material including wall units with red motion laser beams and
rotating, color changing gondolas that feature a state of the art safe.
The new Davidoff
Magnum Elite will be displayed in special new Product Display Units comprising
a wall bay and a gondola with three layers of rotating rings, a clear glass
cover and a gold glossy spray finish.
Says Jennifer Cords:
“It gives me great pleasure
to announce the launch of our new Davidoff Magnum Elite. After the huge success
of the first edition we knew that a sequel was essential to ensure we continue
to provide our customers with exclusive products. The Chinese market is one of
our strongest and we love to bring out products that we know will fulfill the
need and wants –
not just of this exciting and dynamic region, but the
wider Asia and Middle East areas as well.”
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